Digital Marketing Strategy & the Internet by Solomon Balogun

Digital Marketing Part 2 Solomon Balogun

21st Century Sales and Marketing Strategy

Digital Marketing Strategy & the Internet by Solomon Balogun

Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in Africa”

Strategy & the Internet by Solomon Balogun

STRATEGY VS TACTICS A strategy is a bigger, overall plan that can comprise several tactics, which are smaller, focused, less impactful plans that are part of the overall plan. While the original usage of the terms strategy and tactic was in a military context, they are now used in a wide variety of everyday settings, including business. Strategy is a high level plan to attain one or more goals under circumstances of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited. Tactic(s) may refer to a plan, procedure, or expedient for promoting a desired end or result

Solomon Balogun is optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa”

Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in Africa”

Solomon Balogun is a top Social Media/Digital Marketing Manager

Strategy & the Internet by Solomon Balogun

CORPORATE VS ONLINE MARKETING Corporate Language sometimes does not fit into the online audience you are marketing Online marketing as a common use of the following words to use 1. You 2. New 3. Free 4. Guarantee 5. Top 6. Cheaper If your corporate value does not warrant the use of such words. There must be a rethink and careful integration of online marketing buzz words, other wise your online adverts may not be attractive.

Solomon Balogun is optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa”

Solomon Balogun is optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa” Solomon Balogun is a top Social Media/Digital Marketing Manager

Strategy & the Internet by Solomon Balogun

BUILDING YOUR ONLINE MARKETING STRATEGY Developing an Online Marketing/Digital Marketing Plan There are lots of ways of marketing online but even when using “free” services like Twitter, Facebook and LinkedIn you are still spending time and resources. With the different methods of marketing, diverse audiences and ways to market to them, an online campaign in a way needs more planning and better oversight more than traditional marketing .

Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in Africa”

Solomon Balogun is a top Social Media/Digital Marketing Manager

Strategy & the Internet by Solomon Balogun

From experience, I have broken Online Marketing Strategy into 6 parts with an additional section on the tools to use. 1. Define your customer 2. Define your objectives 3. Design/Create Content 4. Create a Messaging Calendar 5. Define your Measurements 6. Execute your Plan

I am optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa”

Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in Africa”

Strategy & the Internet by Solomon Balogun

RECOMMENDED DIGITAL MARKETING TOOLS

TARGETED EMAIL

SOCIAL MEDIA

VIDEO VIRAL MARKETING

SEO

GOOGLE ADWORD

TARGETED SMS

I am optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa”

Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in Africa”

Question? CALL: +2437082430741

Strategy & the Internet by Solomon Balogun

I am optimized as no1 on Google search for “Top Digital Marketing Consultant in Africa” Solomon Balogun is optimized as no1 on Google search for “Top Social Media Manager in Africa”