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In my intermediate (3-5) class, we had a guest artist come in to talk about their job. This artist was a visual merchandiser from the company Forever 21. She discussed her roles in the company, fashion, and why this is a career in art.
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VISUALMERCHANDISING
At Forever 21, style isn’t dictated…It’s inspired.
Forever 21 is the leading fashion retailer of the
latest trends and the season’s hottest styles at
can’t-resist-prices. U.S. and international
locations stay true to the fast-fashion
destination’s iconic store aesthetic giving fashion
fans all over the globe the unforgettable shopping
experience that is the one and only Forever 21.
MY COMPANY
WHAT I DO
Works accordingly visual
guidelines in order to
generate sales and provide
shopping ease for customers.
Creates window and
merchandise displays within
visual guidelines.
WHY IS FASHION ART?
The same amount of artistic expression goes into
clothes, as a piece of pottery or a painting.
Art is defined as an aesthetic form. Aesthetic work
can be anything, a painting, sculpture, music and
even FASHION!!!
Fashion is a form of expression.
Aesthetic: appreciation of beauty.
GIRLS, WHAT APPEALS TO YOU?
GUYS, WHAT APPEALS TO YOU?
THINK ABOUT IT!
What is your favorite clothing
brand?
Why are you wearing today’s
outfit?
CONGRATULATIONS!
A famous magazine company has hired you to
create next month’s front cover. Design the
cover to appeal to students your age! Think
about what is popular in clothing. What do you
like?
Think polka dots, mustaches, logos, stripes, color, music,
animals, etc…
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