VISUALMERCHANDISING

At Forever 21, style isn’t dictated…It’s inspired.

Forever 21 is the leading fashion retailer of the

latest trends and the season’s hottest styles at

can’t-resist-prices. U.S. and international

locations stay true to the fast-fashion

destination’s iconic store aesthetic giving fashion

fans all over the globe the unforgettable shopping

experience that is the one and only Forever 21.

MY COMPANY

WHAT I DO

Works accordingly visual

guidelines in order to

generate sales and provide

shopping ease for customers.

Creates window and

merchandise displays within

visual guidelines. 

WHY IS FASHION ART?

The same amount of artistic expression goes into

clothes, as a piece of pottery or a painting.

Art is defined as an aesthetic form. Aesthetic work

can be anything, a painting, sculpture, music and

even FASHION!!!

Fashion is a form of expression.

Aesthetic: appreciation of beauty.

GIRLS, WHAT APPEALS TO YOU?

GUYS, WHAT APPEALS TO YOU?

THINK ABOUT IT!

What is your favorite clothing

brand?

Why are you wearing today’s

outfit?

CONGRATULATIONS!

A famous magazine company has hired you to

create next month’s front cover. Design the

cover to appeal to students your age! Think

about what is popular in clothing. What do you

like?

Think polka dots, mustaches, logos, stripes, color, music,

animals, etc…