Slide 1

Merchandiser

In the manufacturing environment,apparelmerchandisinginvolvestheconceptualization,development,procurement of raw materials, sourcing

of production, and delivery of apparel

products to either buyer or retailer.9/5/2011Fashion Merchandising1Types

EXPORT MERCHANDISING:

In an Export Production House (apparel industry)

In Buying House

RETAIL MERCHANDISING:

For domestic Market9/5/2011Fashion Merchandising2Types

In a big manufacturing unit the role of

merchandising may be classified as below

Marketing Merchandiser

Who take care of marketing9/5/2011Fashion Merchandising3Types

Production Merchandiser

Who take care of all Inhouse

activities

Development Merchandising Whotakecareofproductdevelopement9/5/2011Fashion Merchandising4Types

Sourcing Merchandising

Who take care of procurement

Planning Merchandising

Who take care of production

planning.9/5/2011Fashion Merchandising5Qualities of Merchandiser

Merchandiser should

Think in Analytical Manner

Be able to speak & write fluently

Get along with subordinates and

customers BeveryparticularaboutMerchandising9/5/2011Fashion Merchandising6Qualities of Merchandiser

Develop a sense of Curiosity

Be creative

Be alert

Have good memory power

Have managerial skill to delight

authority and responsibility9/5/2011Fashion Merchandising7Advantages ofMerchandising

Prestige

Good Pay

Relatively rapid advancement

Opportunity of economy growth

Opportunity of personnel growth9/5/2011Fashion Merchandising8Advantages ofMerchandising

Opportunity to work every where

Travel

Self expression

A lead to other carrier opportunity9/5/2011Fashion Merchandising9Disadvantages ofMerchandising Hard Work Pressure

Competition

AccountabilityLimitationsIn advancement

Long hours workExcessive travel

Rigidity in training program

Anti social Focus9/5/2011Fashion Merchandising10Role of Merchandiser

Merchandising development based on

buyers objective

To interact with the Buyer Tointeractwiththevariousdepartments of manufacturing unit

To do the costing of Garments.9/5/2011Fashion Merchandising11Role of Merchandiser

To send the samples to buyers

Development of lab-dip / desk looms/ Strike-off

To take the approval from buyers

Procurement of Fabrics/Trims

To carry out the final Inspection

To make sure that shipment goes on time9/5/2011Fashion Merchandising12Buying House

Buying house work as intermediateries

the buyer & the vendor

60 -70% world wide buying routes

through the buying houses

These are situated predominantly

at the sourcing locations9/5/2011Fashion Merchandising13Buying House Workonprofitpercentages/commissions / expense coverage

Large buying houses in India

Landmark / Triburg / H & M / Li & Fung 9/5/2011Fashion Merchandising14Role of Merchandiser

Bridges the gap between buyer &

vendor

Analysis of market / vendor / order

processing / QA

Wholesale activities

Unit control services9/5/2011Fashion Merchandising15Role of Merchandiser

Private brand programmes

Foreign buying

Sales promotion buyer / vendor & development of catalogues

Fashion divisions /offices9/5/2011Fashion Merchandising16Buyer

A Buyer is a Brand.

For example: GAP, NIKE, Adidas etc are

brands as well as buyers.

Most of the brands in the world go for

the outsourcing of their merchandise.9/5/2011Fashion Merchandising17Buyer

All these buyers work through their

local office known as Liaison Office

Further, all the Liaison Offices worksundertheHeadOfficeoftheBuyer/Brand.9/5/2011Fashion Merchandising18Role of Merchandiser

To select the vendor for the garment

manufacturing

To work in between the Head Office

and Factory

To take the samples on time

To give all the approvals on time9/5/2011Fashion Merchandising19Role of Merchandiser

Planning of merchandise

Vendor management

On time shipment

To visit the factory time to time to check

all the details regarding product, quality,

compliances as specified in the buyer Manual9/5/2011Fashion Merchandising20Traits of Merchandiser In todays hightech, competitive,global apparel industry, a merchandiser

must posses a rare blend of traits, skills

and experience.9/5/2011Fashion Merchandising21Trait --a distinguishing characteristic or quality, especially of one's personal nature

21Traits of Merchandiser

Merchandiser must be part..

Designer

Engineer

Computer Expert

Marketer

Entrepreneur9/5/2011Fashion Merchandising22Traits of Merchandiser

A merchandiser is involved in every

stage of the process from design to

sales they

advise designer on market trends,

collect specifications from buyers,

get the samples approved9/5/2011Fashion Merchandising23Traits of Merchandiser

and also negotiate the price.

even responsible for ensuring that

consignments are delivered to the

customers in time.9/5/2011Fashion Merchandising24The Life of a Merchandiser

Merchandisers spend a great deal

evaluating sales from previous time

periods in order to plan and make decisions for future sales.9/5/2011Fashion Merchandising25Knowledge Base . Trendandfashionmovement;Forecastinterpretationandrangedevelopment

Product development and feasibility

Fabric or leather and other input appreciation9/5/2011Fashion Merchandising26Knowledge Base .

Processing and finishing

Market knowledge; Customer profile

and behavioral change

Cost and price; Quality assurance and

control9/5/2011Fashion Merchandising27Knowledge Base .

Delivery procedure; Supply chain and

logistics management;

Government policy, procedures and

operations (for Export and Import)

Buyer coordination, communication

and feedback9/5/2011Fashion Merchandising28Skill-Sets Patternmaking and measurementgrading, Sample development and sewing

operations

IT tools, Marketing communication

Team management and coordination,

Leadership, Personality development9/5/2011Fashion Merchandising29Skill-Sets Humanresourcedevelopment,Managerial and functional skills.

Quality testing, approvals9/5/2011Fashion Merchandising30