The Power of Online Video

Online Video for Business

Agenda

1. Why go video?2. How do I go about it?

3. What is the next step?

…that people remember:

20% of what they hear…

30% of what they see…

70% of what they both hear and see?

Source: http://www.eyespot.com/WhyVideo/

Did you know?

Communicate easier: Click

After Google, the second search spot is

Offer a deeper taste to your audience!

Engage with users at a higher level

Why go video?

Video trends

2009 to 2010:

47% growth

What do I need?

1. Digital camera or camcorder

2. Story/message

3. Video editing software

4. You Tube account

Agenda

1. Why go video?

2. How do I go about it?3. What is the next step?

Before anything…

Indentify your goals

Think about your audience

Plan your promotional web video

How to produce video

Set your digital

camera on video

mode & shoot!

How to produce video

Download

the videos

to your

computer

Online video steps

Use

Windows

Movie Maker

to edit

Online video steps

Upload and insert title, description & tags

Publish video post Leverage through & Publish video post on all Groups Publish video post on

Go viral

www.lookandtaste.com

www.lookandtaste.com

www.hostelworld.com

Agenda

1. Why go video?

2. How do I go about it?

3. What is the next step?

Next steps

1. Have your camera with you!

2. Always think about your audience

3. You still have to write

4. Practice in front of the camera

5. Don’t worry if the video is not perfect