Embed Size (px)
Citation preview
Power of Video Online
How video is changing the way we find prospects and convert sales
online
Agenda
• Is Video Right for your Business?
• Type of Video to Use• How to Market Your Videos• YouTube Channels & Videos• Questions
What is taking Place?
84.8 percent of the total U.S. Internet audience viewed online
video
84.8 percent of the total U.S. Internet audience viewed online
video
The duration of the average online
video was 3.8 minutes
The duration of the average online
video was 3.8 minutes
The average online video viewer
watched 9.8 hours of video
The average online video viewer
watched 9.8 hours of video
125.5 million viewers watched nearly
10.3 billion videos on YouTube
125.5 million viewers watched nearly
10.3 billion videos on YouTube
20 hours of new video content is added to YouTube every minute of every day.
20 hours of new video content is added to YouTube every minute of every day.
If YouTube were a country it would
be the 3rd biggest in the world
If YouTube were a country it would
be the 3rd biggest in the world
48% of companies say online video is their 2nd most important social
media tool
48% of companies say online video is their 2nd most important social
media tool
Social Tool
16% of SMBs in the US have integrated video to their website in the last
year
16% of SMBs in the US have integrated video to their website in the last
year
Video Integration
Video Production
Video Production
• Cost Efficient• Personal• Authentic
• High Quality• Professional• Saves Time
Advantages
Video Production
• Low Quality• Additional Work• Time Consuming
• Expensive• Lower
Conversion
Disadvantages
Factors to Consider
• Depends on Industry• What Goals are for Video• Type of Video• Customer Base
Conclusion
For Most Companies In-House Video Production is the
Best Route to take
So, You’re Making Your Own Video
Now What?
Topics For Video
The Golden Rule: Produce Value!
• Promote an Upcoming Event
• Create a Video Power Point to Explain a Whitepaper
• Create Product Reviews
• Help Customers Match Accessories with Your Products
• Create Video ‘How To Guides’
3 Types of Video to Improve Conversion
• Introductions
• Video Testimonials
• Tips and Advice
30 Second Introduction
• First Impressions are Crucial!
• Engage your audience
• Build more rapport and trust with customers
Video Testimonials
• Build Credibility for your business
• Place video testimonials in key decision making areas (checkout, form submission)
Tips and Advice
“Offer your customers free tools and resources. It will increase the level of trust and encourage your customers to view you as a go to place for information.”
Search Engines
Getting indexed, building rankings and getting traffic
Getting the Most Juice
Title Tags 1) Catchy Title2) Use Keywords
Getting the Most Juice
Other Ways toBuild Authority…
Comments Transcription
Video Optimization
• SEO Tagging for Video• Link back to site• Keyword Rich
Description• Video Ranked ahead
of Website!
Video Optimization Case Study
• Quicker Results on Search Engines
• Video placed on Home Page
• Multiple listings for site
Going Viral?
<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/dlU1OASIFI&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dlU1OA-SIFI&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>
Allow for Embedding
Syndicate Your Content!
1) Tube Mogul 2) Traffic Geyser 3) Clip Syndicate
Marketing Your Content
1.Email Marketing2.Display Advertising3.Content Syndication4.Press Releases5.Blogging
Email Marketing
Engaging with video has been proven toextend the amount of time viewers spend
reading your emails.
Display Adverting
A study by OTX….• Revealed online video ads far more
effective in terms of brand recall when compared to Television.
• User attention 1.5 times more than TV ads.
• Brand recall through YouTube amplified approximately 140% compared to TV.
Syndicating Your Video
• Syndication places video in multiple places
• Videos appear more and more often in search results
• Rank Multiple times for keywords
• Send more referral traffic to your site.
Syndicating Your Video
• Better Analytics• Limited to Videos• Great Reporting
• Share videos, photos & more
• Over 100 websites• Easy to Upload videos
Press Releases
• Embed video in your press releases
• Recent studies tested between releases with and without video and found that those with video had much lower bounce rates and higher click through rates.
Blogs
• Blogs are companies voice• Keep your videos in the ‘sweet spot’ (around
two minutes)
YouTube
Channel Design
YouTube
•YouTube channels archive all of your videos for users to be able to watch.
•Customize the look and feel of your channel to be unique and representative of your business
Examples
Examples
Examples
Growth of Video Content OnlineGrowth of Video Content Online
Statistics…• 178 million people
watched 33.2 billion videos• Average viewer watching
187 videos per month in the U.S.
Moving Forward
Five Steps to MarketYour Business Better with
Video
Moving Forward
Moving Forward
Moving Forward
Moving Forward
Moving Forward
ConclusionConclusion
• Online video has been and will continue to grow in 2010.
• Simple, in house videos have a greater impact than professionally designed video.
• Video is an inexpensive way to increase your company’s exposure and better market your business online
