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page 2013 May Pharma Online Video When video becomes serious business 1

Quadia Online Video - Pharma Video - EN

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Quadia Online Video for the Pharma market. From virtual conferences over Newsprograms in a Talkshow format from international conferences to interactive Video eLearnings (CME accredited). Quadia has done it all and offers you professional Online Video for your Brand. Our customers include: Roche, Bayer, Pfizer, GSK, BMS, MSD, AstraZeneca, Boehringer Ingelheim, Lilly and many more. Are you interested? Give us a call, or send us a mail!

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2013

May

Pharma Online VideoWhen video becomes serious business

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Use of Online Video in your role

Wrap-Up

ABOUT QUADIA

Quadia in the Healthcare Sector

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AGENDA

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• Founded 2004, Focus: Healthcare

• E-learning, Patient Programs, Conferences, Portals (own, branded)

• Medical editing

• own medical editorial staff

• CME

• KOL management

• Own network of KOLs and medical researchers

Quadia Online Video

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Quadia‘s sweet spot

pharma knowledge

videocontent

Online videoplatform

Where technology, content and pharma knowledge meet

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• Oncology TV

• Hematology TV

• BreastCancer TV

• MedTalks TV

Own Channels

Channels

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• independent WebTV channel

• sponsored => „unrestricted medical grants“

• own medical editing

• 70 programs in 2012

Content:

• News programs of congresses, presentations, interviews, CMEs etc.

• DocCheck Integration

OncologyTV

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go to OncologieTV- click here -

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Conference News Program• moderated 30-45 minutes program

• conference highlights of 1 day

• in the setting of a news-/talkshow

• with plenary speakers and german deligates

Pros

• Discussion of results of academic research according to presentation in the conference

• Overview of the most important highlights without travelling to the conference

• Helps physicians to keep up to date in their field

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Demo News Program- click here -

Demo Interview- click here -

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Conference Highlights LIVE• Alternative to participation in conference

• Combination of local event with an international conference

• Live-video link to KOLs on international conferences

Pros:

• Pros of a local event - Meet & Greet with target group

• Live interaction of target group with plenary speakers

• Green - no flight costs - small opportunity costs

• turn-key solution

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A proven concept

• 3 1/2 day program on Schiermonnikoog (island in the north-sea)

• consulted by medical programs committee

• scouts on the ASCO inform colleagues about latest developments on „virtual ASCO“

• accredited with 20 CME points

• Positioned as alternative to travel to Chicago

• more effective, very efficient• less travel• cheaper• green!

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Making of „ASCO on an Island“- click here -

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Program (example)

07:00 Meeting of program-comittee

08:45 Showing Oncologie News

09:30 Virtual ASCO

10:15 Coffee break

10:45 Virtual ASCO

12:00 Lunch

13:00 Virtual ASCO

14:30 Coffee break

15:00 Live-connection to Chicago

16:00 Virtual ASCO & Discussion

17:00 Drinks

19:00 Dinner & more

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• Live & onDemand videobased eLearning

• Interactive

• offers tests and quizzes with direct feedback

Pro

• no travel

• everytime and everywhere - independent on location

• turnkey

CME / eLearning

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eLearning example- click here -

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Reprint 2.0• Video RePrint of a published article in a magazine like "The Lancet"

• Interview with the first 2 and the last author of the article

• Duration 5-7 minutes

• Discussion of highlights of articles

Pro

• more effective than paper - rePrints

• gives research a face

• added value through discussion of an article by known KOLs

• Re-usable (on iPad for Sales, on Webpages (company- and 3rd party))

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Demo Video- click here -

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Promotion

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References

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Q&A16