Online + Videofrom a creative point of view

I’m Michael Thuy

I’m Michael Thuy

• Find me on LinkedIn

I’m Michael Thuy

• Find me on LinkedIn

• Entrepreneur MTFR.COM

I’m Michael Thuy

• Find me on LinkedIn

• Entrepreneur MTFR.COM

• Digital Creative Director

Storytelling

• Try to remember an advertising campaign

Storytelling

• Try to remember a story or a fairy tale

Video and storytelling

Video and storytelling

• Generational

Video and storytelling

• Generational

• Used to it

Video and storytelling

• Generational

• Used to it

• Visual is powerful sense

Dangers of porting tv to online

Online ≠ TV

No control over the environment

Suzuki vs. Ducati

Suzuki vs. Ducati

Media Budget

€ time

Media Budget

€ time

Media Budget

€ time

Media Budget

€ time

Media Budget

€ time

Media Budget

€ time

Good idea

Good idea

• It’s like a dvd with extra’s

Good idea

• It’s like a dvd with extra’s

• Show more (making of)

Good idea

• It’s like a dvd with extra’s

• Show more (making of)

• Create your own environments and time

Bravia

Bravia

Skip TV

Skip TV

• Use online as starting point of a campaign

• Grow your story from there