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A presentation I gave at a course at Middlesex University, by North London. The tutor in charge of the class asked me to do the presentation within the theme: 'The impact of digital on advertising and the future of the ad agency model' so I just started from there. I should perhaps make another version with a bit more text - or write up what I was saying along with the slides, we'll see.
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THE IMPACT OF DIGITAL ON ADVERTISING
&THE FUTURE OF THE ADVERTISING
AGENCY MODEL
Willem van der Horsthttp://www.icecreamforeveryone.net
http://www.twitter.com/Hippowill
http://www.flickr.com/photos/superhua/2876937603
What a mouthfulWhat a mouthful
So what’s advertising?So what’s advertising?
Let’s ask GoogleLet’s ask Google
We usually think of this…We usually think of this…
Or this maybe..?Or this maybe..?
But how about this..?But how about this..?
Moving on toMoving on to
Everyone is trying to make sense of itEveryone is trying to make sense of it
http://www.flickr.com/photos/spullara/501715356/
But it’s pretty simpleBut it’s pretty simple
http://www.flickr.com/photos/misbehave/2352753067/
Digital is everywhereDigital is everywhere
And cats rule the InternetAnd cats rule the Internet
Our economy model is collapsingOur economy model is collapsing
MeanwhileMeanwhile
The current ad model is a dying breedThe current ad model is a dying breed
The (ad) world is ready for some transformation
The (ad) world is ready for some transformation
‘Be the change you wish to see in the world’
Mahatma Ghandi
‘Be the change you wish to see in the world’
Mahatma Ghandi
http://www.flickr.com/photos/sondyaustin/3375158406/
Let’s check a few interesting thingsLet’s check a few interesting things
http://sagami.non-grid.jp/award/video/video-en.html
SAGAMI ORIGINAL
LOVE DISTANCE
Thanks to Iain Tait (seen on his blog: http://www.crackunit.com)
A glimpse in the futureA glimpse in the future
YoursYours
Being interesting starts with being interested
Being interesting starts with being interested
What are you interested in?
What are you interested in?
Ask questionsAsk questions
Make stuff happenMake stuff happen
Talk to peopleTalk to people
You’ll have fun!You’ll have fun!
Read about stuffRead about stuff
I have no idea about the rest.I have no idea about the rest.
All I can say is…All I can say is…
You’ll create it.You’ll create it.
http://www.flickr.com/photos/psd
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