Embed Size (px)
Citation preview
DIGITAL ADVERTISING PROPOSAL2021 – 2022 SEASON
WHO WE ARE
K+ INTRODUCTION
Household subcribers(Ave. 4 people / household)
K+ application accounts
Coffee – F&B shops subscribers(Ave. 60 people / shop)
Estimated reach on TV platform
+3M+55K+385K+15M
TOP 3 STRONGEST PAY TV IN VIETNAM
• Premium Pay TV brand
• Pioneer in the use of DTH technology
• International standard TV expertise
• Nationwide coverage with 170+ local & national TV channels 60%
40%
YOUTUBE
3
CHANNELS
1.45 MIL SUBSCRIBERS
+60 MIL
AVERAGE VIEWS
PER MONTH
3
FAN PAGES
3.6 MIL
FOLLOWERS
+13 MIL
AVERAGE REACH
PER MONTH
DIGITAL PLATFORMS
Truyen hình K+2.3M followers
K+ Sports1.2M followers
K+ Cinema86K followers
Truyen Hinh K+138K subscribers
Kplus Sports1.3M subscribers
K+ Cinema17.3K followers
Together with TV, K+ also develops content on digital platforms including Facebook and Youtube which attract millions of audiences, most are male, and gain huge engagements
*Data is from Jul 1st – Aug 24th 2021
TOP CHANNELS | TRUYỀN HÌNH K+
9.1%7.6%
1.4% 0.5% 0.1% 0.1%
31.9%
39.6%
7.2%
1.5% 0.5% 0.5%
18-24 25-34 35-44 45-54 55-64 65+
Women Men
#SPORT#MOVIES#ENTERTAINMENT
Men Women81.2% 18.8%
2.3M followers
+18M reach per month
+18M engagement per month
+12M views per month
2.7% 2.0% 0.5% 0.2% 0.1% 0.0%
40.5%43.5%
8.5%
1.3% 0.3% 0.4%
18-24 25-34 35-44 45-54 55-64 65+
Women Men
Men Women
*Data is from Jul 1st – Aug 24th 2021
1.3M followers
+13M reach per month
+6M engagement per month
TOP CHANNELS | K+ SPORT
#SPORT
94.5% 5.5%
+137M views per month
Men Women85.4% 14.6%
*Data is from Jul 1st – Aug 24th 2021
1.2M subcribers
+40M views per month
+600M impression per month
TOP CHANNELS | KPLUS SPORT
#SPORT
+5% CTR
0.5%
3.7%5.8%
3.3%1.0% 0.3% 0.1%
3.1%
26.9%
34.8%
14.3%
4.1%1.5%
0.7%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Women Men
YOUTUBE
EXCLUSIVE PREMIUM SPORT CONTENT
• Broadcasted in 212 countries and reach about4.7billion people
• 5 Premier League clubs belong to top 10football clubs with most fans in the world
• 380 Matches/season
• 198 Matches with the participation of Top 6best Clubs of the league
• 30 Most-watched derby matches between Top6 best Clubs
EXCLUSIVE PREMIUM SPORT CONTENT
Trigger huge engagements of audiences via HIGHLIGHT CLIPS and FEATURED NEWS of EPLon Facebook page and Youtube channel
MATCH POSTERSUpdate important information of EPL’s matches such as upcoming
match, score etc.
QUOTE POSTERSQuote the famous sayings of
the players
ROUND POSTERSUpdate information of EPL’s rounds
EXCLUSIVE PREMIUM SPORT CONTENT
Trigger huge engagements of audiences via HIGHLIGHT CLIPS and FEATURED NEWS of EPLon Facebook page and Youtube channel
BIG 6 MATCH HIGHLIGHTSummarize the highlights
of Big 6’s matches
MATCH HIGHLIGHTSummarize the highlights
of other matches
ROUND HIGHLIGHTSummarize the highlights
of the round
WHY K+
WHY K+
RIGHT TARGET AUDIENCE
Premium Content
FOR MAN
+80%MALE
18 - 24 25 - 34 35 - 44 45 - 54
31.9%
39.6%
7.2%1.5%
Maximize results for brand’s campaigns by helping you to reach right audience with right content
WHY K+
EXCLUSIVE & BRANDED CONTENT ADS FORMATS
Brand will be owned all content that brand sponsored to increase the premium of brand image, which other ad methods (like programmatic ads) can not.
AD FORMAT ON E-POSTER AD FORMAT ON MINI-GAME
TVC / Title Card after intro(5s maximum)
TVC / End Card(5s maximum)
Pop Up Logo(5s maximum/ Facebook only)
Sting ads(3s maximum/ Facebook only)
AD FORMAT ON VIDEO
FOOTER BANNER(Facebook only)
WHY K+
HIGH-QUALITY PERFORMANCE
+160KReach
+170KImpression
+1.5KEngagement
(reaction + share + comment)
AVERAGE PERFORMANCE PER POSTER POST
We’re committed to delivering the high-quality performance which helps to facilitate brand’s campaigns performance, pushing promotional message while gaining awareness
WHY K+
HIGH-QUALITY PERFORMANCE
+1.7M3-Second-view
AVERAGE PERFORMANCE PER VIDEO POST
+3.3MReach
+3.6MImpression
+70KEngagement
(reaction + share + comment)
+950K1-Min-view
We’re committed to delivering the high-quality performance which helps to facilitate brand’s campaigns performance, pushing promotional message while gaining awareness
WHY K+
CASE STUDY
+10.1MViews
Brand: MYKOLOR• Content: EPL’s highlight matches• Timeline: May 2021• 11 e-posters• 20 highlight clips• Platform: Facebook
+364KEngagement
WHY K+
CASE STUDY
+11.6MViews
Brand: BE&C VIETNAM• Content: UCL’s highlight matches• Timeline: May 2021• 5 e-posters• 5 highlight clips• Platform: Facebook
+567KEngagement
WHY K+
CASE STUDY
+4.45MViews
Brand: NIVEA MEN• Content: Highlights of EPL & UCL• Timeline: May 2021• 1 e-posters• 10 highlight clips• Platform: Facebook & Youtube
+180KEngagement
Hotline: (+84) 93 984 3399
Email: [email protected]
Website: http://ad.kplus.vn/
LIÊN HỆ
LET’S GET YOUR BRAND INTO THE GAMETell us about your company, we’ll tell you how we can help
![[How digital changes Advertising industry] Rethink "digital" in advertising](https://img.pdfslide.us/doc/110x75/5873150b1a28ab673e8b4e6f/how-digital-changes-advertising-industry-rethink-digital-in-advertising.jpg)
