THE IMPACT OF DIGITAL ON ADVERTISING

&THE FUTURE OF THE ADVERTISING

AGENCY MODEL

Willem van der Horsthttp://www.icecreamforeveryone.net

http://www.twitter.com/Hippowill

http://www.flickr.com/photos/superhua/2876937603

What a mouthfulWhat a mouthful

So what’s advertising?So what’s advertising?

Let’s ask GoogleLet’s ask Google

We usually think of this…We usually think of this…

Or this maybe..?Or this maybe..?

But how about this..?But how about this..?

Moving on toMoving on to

Everyone is trying to make sense of itEveryone is trying to make sense of it

http://www.flickr.com/photos/spullara/501715356/

But it’s pretty simpleBut it’s pretty simple

http://www.flickr.com/photos/misbehave/2352753067/

Digital is everywhereDigital is everywhere

And cats rule the InternetAnd cats rule the Internet

Our economy model is collapsingOur economy model is collapsing

MeanwhileMeanwhile

The current ad model is a dying breedThe current ad model is a dying breed

The (ad) world is ready for some transformation

The (ad) world is ready for some transformation

‘Be the change you wish to see in the world’

Mahatma Ghandi

‘Be the change you wish to see in the world’

Mahatma Ghandi

http://www.flickr.com/photos/sondyaustin/3375158406/

Let’s check a few interesting thingsLet’s check a few interesting things

http://sagami.non-grid.jp/award/video/video-en.html

SAGAMI ORIGINAL

LOVE DISTANCE

Thanks to Iain Tait (seen on his blog: http://www.crackunit.com)

A glimpse in the futureA glimpse in the future

YoursYours

Being interesting starts with being interested

Being interesting starts with being interested

What are you interested in?

What are you interested in?

Ask questionsAsk questions

Make stuff happenMake stuff happen

Talk to peopleTalk to people

You’ll have fun!You’ll have fun!

Read about stuffRead about stuff

I have no idea about the rest.I have no idea about the rest.

All I can say is…All I can say is…

You’ll create it.You’ll create it.

http://www.flickr.com/photos/psd