RYAN HEGRENESS & JUSTIN SNASEL

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CASE STUDY ARLINGTON AQUATICS

CASE STUDY WESTMINSTER CRAFT BREW FEST

0

2,250

4,500

6,750

9,000

2012 2013 2014 2015

30% Growth

FACILTY ADMISSION JANUARY 1-7

$13,000

$14,000

$15,000

$16,000

$17,000

2012 2013 2014 2015

$16,098

$13,335

$15,159

$15,906

PASS REVENUE JANUARY 1-7

12% Decrease

0

3,000

6,000

9,000

12,000

2012 2013 2014 2015 2016

30% Growth

32% Growth

FACILTY ADMISSION JANUARY 1-7

$0

$50,000

$100,000

$150,000

$200,000

2012 2013 2014 2015 2016

$185,898

$16,098$13,335$15,159$15,906

PASS REVENUE JANUARY 1-7

12% Decrease

1,055% Growth

CASE STUDY #4 WESTMINSTER FREE FITNESS WEEK

CASE STUDY #4 WESTMINSTER FREE FITNESS WEEK

CASE STUDY #4 WESTMINSTER FREE FITNESS WEEK

CASE STUDY #4 WESTMINSTER FREE FITNESS WEEK

CASE STUDYHARVEST FESTIVAL

CASE STUDY WESTMINSTER’s #STANDLEYMONSTER

AND THE WESTMINSTER ENQUIRER

INSTAGRAM

EMAIL

EVERYONE

MIKE JIM SUSAN

https://www.campaignmonitor.com/blog/email-marketing/2015/08/become-an-email-automation-hero/

BIRTHDAY: 2/7/1968

NO CHILDERN UNDER 18

INTERESTS: SENIOR PROG. EVENTS

PARTICIPATION: LAP SWIM/ TENNIS INSTRUCTION

WEB ACTIVITY: GOLF

MIKE

BIRTHDAY: 9/17/1987

PRESCHOOL AGE CHILD

INTERESTS: PRESCHOOL PROG. GOLF / EVENTS PARTICIPATION: GOLF INSTR.

GYMNASTICS / DANCE

WEB ACTIVITY: AQUATICS / SUMMER CAMPS

JIM

BIRTHDAY: 6/22/1976

MIDDLE & HIGH SCHOOL KIDS

INTERESTS: ATHLETICS / EDUCATION / EVENTS PARTICIPATION: SOCCER / BASKETBALL / CHEER

WEB ACTIVITY: TRAVEL / GOLF / PAVILION RENT

SUSAN

THANKYOU

OPENED

UNOPENED

REMINDER

REDEEMEDFINAL REMINDER

OFFER

OFFER

GOOGLE

CASE STUDY #3 ARLINGTON SUMMER CAMPS

CASE STUDY: SUMMER CAMP INITIATIVES• Camp & Swim Guide / Summer Program Guide

• Newspaper Camp Listings

• Online Camp Listings

• Google Adwords (Search Advertising)

• Facebook Targeted Advertising

• Facebook Video Advertising

• YouTube Advertising

Search Advertising (Google Adwords)

CAMP RESULTSAverage Enrollments Per Week

250

300

350

400

450

500

2012 2013 2014

435423

399

An increase of 36 campers per week (~$100/ea) for 12 weeks = $43,200 per year in new revenue (gross)

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RYAN HEGRENESS & JUSTIN SNASEL

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