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The edSocialMedia Bootcamp offers a one-day, practical application of social media tools in a school environment. The workshop, which took place at Ravenscroft School in Raleigh, NC, provided an in-depth, hands-on introduction to social media for school leaders and administrators, complete with an opportunity to create and share content through edSocialMedia’s practice lab site and other social media channels.
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What should be in your social media toolbelt?
www.edsocialmedia.com
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Thank you to our sponsors
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Photo credit: donnaidh_sidhehttp://www.flickr.com/photos/donnaidh_sidhe/1032985990/
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Photo Credit: Thomas Hawk
Outbound marketing
“Outbound marketing is the traditional form of marketing where a company
initiates the conversation and sends its message out to an audience. ”
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“Outbound marketing is the traditional form of marketing where a company
initiates the conversation and sends its message out to an audience. ”
Credit: Wordstreamhttp://www.wordstream.com/outbound-marketing
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“Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and
Seth Godin's idea of permission marketing. David Meerman Scott recommends[3] that marketers
"earn their way in" (via publishing helpful information on a blog etc.)...”
Credit: Wikipediahttp://en.wikipedia.org/wiki/Inbound_marketing
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“...create content that people actually want to see.”
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“So how does this relate to social media?”
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What is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media are media for social interaction, as a superset beyond social communication.
http://en.wikipedia.org/wiki/Social_media
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A real conversation...
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...facilitated by multiple platforms
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How big has the conversation become?
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April 2009 May 2010 July 2010 January 2011 July 2011 Today0
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*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 May 2010 July 2010 January 2011 July 2011 Today0
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*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 May 2010 July 2010 January 2011 July 2011 Today0
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*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 May 2010 July 2010 January 2011 July 2011 Today0
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*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 May 2010 July 2010 January 2011 July 2011 Today0
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*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 May 2010 July 2010 January 2011 July 2011 Today0
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*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 May 2010 July 2010 January 2011 July 2011 Today0
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*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
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April 2009 April 2010 June 2010 September 20110
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Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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April 2009 April 2010 June 2010 September 20110
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Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
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January 2011 June 2011 September 20110
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Tweets per day (in millions).
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January 2011 June 2011 September 20110
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Tweets per day (in millions).
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January 2011 June 2011 September 20110
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Tweets per day (in millions).
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January 2011 June 2011 September 20110
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Tweets per day (in millions).
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“What has this meant to schools?”
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Racing to 2000 fans!
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Racing to 2000 fans!Tweeting to1000 followers!
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Connect with our school!
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Connect
with us!
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What do you do when you get there?
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Create, curate & share compelling content.
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Show rather than tell.
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
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Organizations that blog 16 to 20 times per month get
more than 2x more
traffic than those thatblog fewer than 4x per month
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Gould Academy
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Glog NotesAuthentic student voiceTrust: post without review content posted 5 days a weekCompensation: digital cameras70,000 views in 4 years1,700 visits in the past two weeks (as of 12/6)
Image credit: Gould Academy
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Blog ingredients
✓Great content that engages readers✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
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http://www.youtube.com/watch?v=kpEcCjpbm5w&
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Mashup
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Who wears the toolbelt?
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Newspaper
Alumni
English Dept
Science Dept
Math Dept
Admissions
Director
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