Embed Size (px)
DESCRIPTION
The edSocialMedia Bootcamp offers a one-day, practical application of social media tools in a school environment. The workshop, which took place at Ravenscroft School in Raleigh, NC, provided an in-depth, hands-on introduction to social media for school leaders and administrators, complete with an opportunity to create and share content through edSocialMedia’s practice lab site and other social media channels.
Citation preview
What should be in your social media toolbelt?
www.edsocialmedia.com
1
2
Thank you to our sponsors
3
4
Photo credit: donnaidh_sidhehttp://www.flickr.com/photos/donnaidh_sidhe/1032985990/
5
6
Photo Credit: Thomas Hawk
Outbound marketing
“Outbound marketing is the traditional form of marketing where a company
initiates the conversation and sends its message out to an audience. ”
7
“Outbound marketing is the traditional form of marketing where a company
initiates the conversation and sends its message out to an audience. ”
Credit: Wordstreamhttp://www.wordstream.com/outbound-marketing
8
9
10
11
12
13
14
“Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and
Seth Godin's idea of permission marketing. David Meerman Scott recommends[3] that marketers
"earn their way in" (via publishing helpful information on a blog etc.)...”
Credit: Wikipediahttp://en.wikipedia.org/wiki/Inbound_marketing
15
“...create content that people actually want to see.”
16
“So how does this relate to social media?”
17
What is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media are media for social interaction, as a superset beyond social communication.
http://en.wikipedia.org/wiki/Social_media
18
A real conversation...
19
...facilitated by multiple platforms
20
How big has the conversation become?
21
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
22
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
22
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
22
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
22
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
22
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
22
April 2009 May 2010 July 2010 January 2011 July 2011 Today0
180
360
540
720
900
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
22
April 2009 April 2010 June 2010 September 20110
40
80
120
160
200
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
23
April 2009 April 2010 June 2010 September 20110
40
80
120
160
200
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
23
April 2009 April 2010 June 2010 September 20110
40
80
120
160
200
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
23
April 2009 April 2010 June 2010 September 20110
40
80
120
160
200
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
23
April 2009 April 2010 June 2010 September 20110
40
80
120
160
200
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
23
January 2011 June 2011 September 20110
60
120
180
240
300
Tweets per day (in millions).
24
January 2011 June 2011 September 20110
60
120
180
240
300
Tweets per day (in millions).
24
January 2011 June 2011 September 20110
60
120
180
240
300
Tweets per day (in millions).
24
January 2011 June 2011 September 20110
60
120
180
240
300
Tweets per day (in millions).
24
“What has this meant to schools?”
25
26
Racing to 2000 fans!
26
Racing to 2000 fans!Tweeting to1000 followers!
26
Connect with our school!
27
Connect
with us!
28
29
What do you do when you get there?
29
30
30
31
Create, curate & share compelling content.
32
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
33
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
34
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
34
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
34
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
34
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
34
Show rather than tell.
35
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
36
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
36
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
36
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
36
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
36
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
37
Photo credit: shanebeehttp://www.flickr.com/photos/shanesworld/21584252/
38
39
40
Organizations that blog 16 to 20 times per month get
more than 2x more
traffic than those thatblog fewer than 4x per month
41
Gould Academy
42
43
44
Glog NotesAuthentic student voiceTrust: post without review content posted 5 days a weekCompensation: digital cameras70,000 views in 4 years1,700 visits in the past two weeks (as of 12/6)
Image credit: Gould Academy
45
46
47
Blog ingredients
✓Great content that engages readers✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
48
http://www.youtube.com/watch?v=kpEcCjpbm5w&
49
50
51
51
Mashup
52
53
53
53
53
53
54
55
55
Who wears the toolbelt?
56
Newspaper
Alumni
English Dept
Science Dept
Math Dept
Admissions
Director
57
58
