View
543
Download
1
Category
Tags:
Preview:
DESCRIPTION
Social Media Speaker Dawn Raquel Jensen presenting on Seven Essential Social Networks for most business owners. More information can be found at www.virtualoptions.net
Citation preview
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Dawn Raquel Jensen
Social Business Catalyst
Me: dawnraqueljensen.com Follow: DawnonTwitter.com Fan: Facebook.com/dawnraqueljensen Connect: DawnonLinkedin.com
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
q Handout q Feedback Form q Q & A q Additional support
Me: @dawnrjensen Work: @virtualoptions
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
The Seven Essentials: Fall Back and Punt
q Get Started or Review Social Media q Get Clear on Where You Are Right Now q Get Going on Your Social Strategy
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
The Seven Essentials: Action Steps
q Match & Marry online with offline q Establish Editorial Calendar q Create a Catalyst
Social Media Content System
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Your Digital Business Catalyst
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Overview
Visibility
Start Small • Top Social Networks • Honed By Industry • Shaped by market
Credibility
Build Deliberately • Content Curated • Dedicated Tools &
Tech • Automatic system
Tribe Builder
Be Consistent • Blogs • Posts • Engagement • Timing
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Your Platforms: Digital Embassies and Outposts
Website Blog
(Hybrid) Site
Twitter YouTube
FourSquare *
Google+
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Blog Why You Would Use It
q Credentialing mechanism for brand
q #1 channel for communicating brand message
q Resource for brand and industry
q Indirectly show expertise through content
q Dynamic platform
Monday : Highest page views Post early for the most links 6-7AM Best time for page views 10-11 AM For most comments: Sat/ Sun 70% want to get to know a company through their articles
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Facebook
Why You Would Use It q Visual Communication &
Storytelling q B2B Relationship Building q Informational, Educational, &
Promotional Content q Customer Service
950M Users *83M?
Best day to share:
Saturday
Best time to share: 12PM
1 post every 2 days for the
most likes 2rd LTS: 41.8M
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Linkedin Why You Would Use It
q Networking within particular industry
q Share expertise &gain knowledge
q Increase brand visibility/awareness - your potential audience lives on the platform & communicated with in groups
q Leverage individual knowledge by answering questions and further expressing expertise
Over 161M
80% drive business decisions
Tues/Thurs Before/a@er business hours AT: 17
3rd LTS: 15.2M
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Pinterest Why You Would Use It
q Share products or highlight service
q Maximize SEO efforts q Express brand personality q Community building with
audience q Brands can become resources
AT: 1h, 17m 11M unique users/month 87% Female Launched open to everyone 8/8/12
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Twitter
Why You Would Use It q Express brand personality q Direct engagement with
audiences q Relationship building with
individual audience members q Real-time communication
140M Users BEST TIME to Tweet for Retweet: 5pm 1-4 Per hour for highest CTR Midweek & Weekends 12pm-6pm CTR peaks <100ch = +17% engagement AT: 36 1st LTS: 197.3M
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: YouTube Why You Would Use It
q Put a face to your brand q Extend brand messaging
through video content q Express brand personality and
creativity q Allow users to engage with
brand through contests or user generated content around the brand
q Easily shareable content
490M users unique vistors/month >400 Tweets/min w links User av. 14 visits/mo
AT: 25
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Foursquare
Why You Would Use It • Engage with users in the mobile
world • Guide users around the world
through tips and recommendations
• Strengthen brand loyalty and awareness
20M Users 2.5 Billion Check-ins Latest is focus on tips Nearly a million using the Merchant Platform
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassy & Outpost: Google+
Why You Would Use It q Increase SEO organically q Direct engagement with
audiences through Hangouts, which can be publically broadcasted
q Google+ pages are embedded in primary search results
170 Million Websites using the +1 bu.on generate 3.5x the Google+ visits than sites without the bu.on. AT: 3.3 4th LTS: 6M
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassies & Outposts
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Side Note: QR Codes
Creating QR Codes q delivr.com q paperlinks.com q Qrstuff.com q qrcode.kaywa.com
QR Marketing q Stickerscan.com q Likify.net – QR Fan page q Gomobiletag.com -
Campaign
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Side Note: Project/Business
Project/Task Mgmt q Trello.com q Asana.com
Twitter Tools q Twylah.com q Twellow.com q Timely.is q Tweetdeck.com
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Side Note: Repurpose Content
Podcast q Audtioboo.com q Spreaker.com q Hipcast.com q Podomatic.com
Pinterest Tools q Pingraphy.com
(Scheduler for Pinterest) q Pinvolve.co q Pinerly.com
(Creating campaigns)
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital Embassies and Outposts: Metrics & Engagement
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Digital SideNotes q Social Media Posts
q Hootsuite.com q Planyourposts.com q Digsby.com q Bufferapp.com
q Facebook q Recommend.ly q Time.ly q Facebook Apps
q LiveStream q Pinterest q YouTube q Foursquare q Spreaker q Constant Contact/
maildog/icontact q Google+ Pages q Wordpress
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Sample Editorial Content Calendar
January
Febru
ary
Marc
h
AprilM
ayJu
neJu
lyAugust
Septe
mber
October
Novem
ber
December
Important events
American Red Cross Month
Administrative Professionals Week
April 22-28
Mother's Day, Memorial Day May
28 Father's DayIndependence Day July 4 Labor day
Bosses Day October 16 Thanksgiving Christmas
Topic #1
Topic #2
Topic #3
Topic #4
Topic #5
Quote
Article #1
Article #2
Article #3
Article #4
Seasonal Events
Event #1
Event #2
Event #3
Editorial/Social Content Calendar
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes:
• Social Media Workbook • Social Media Strategy Session • Workbook Extras download
• Bonus Content includes: 1. Social Content
Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page
Template **Limited number on hand**
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Situa5onal Catalyst
Social Business Mentoring
Social Media Coaching program
Great for “single” issue or
overview, 30 day intervals
Private, one-‐to-‐one Sessions
Urgent / Immediate Need
Individual/ Group
Six Month commitment
broader in-‐depth
Hourly consult basis
Coach|Train|Consult
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
It's easy to join our mailinglist!
Just send your email addressby text message:
Text
DAWNto 42828 to get started.
Message and data rates may apply.
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes:
• Social Media Workbook • Social Media Strategy Session • Workbook Extras download
• Bonus Content includes: 1. Social Content
Calendar Planner 2. Embassies and Outpost 3. Facebook Fan Page
Template **Limited number on hand**
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net
Dawn Raquel Jensen
Social Business Catalyst
Email: speaker@dawnraqueljensen.com Web: www.dawnraqueljensen.com
Linkedin: dawnonLinkedin.com
Web Fan
© 2012 All right reserved. | www.dawnraqueljensen.com | dawn@virtualoptions.net http://www.dawnraqueljensen.com
Recommended