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Presentation given by Dawn Jensen of Virtual Options Coaching & Training for the East Orlando Chamber of Commerce Small Business Expo, August 2012 in Orlando, FL
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Tools to Enhance Your Social Media
Strategy
Dawn Raquel
Jensen
Social Business
Catalyst
Me:dawnraqueljensen.comFollow: DawnonTwitter.comFan:DawnonFacebook.comConnect: DawnonLinkedin.com
Take Aways
HandoutFeedback FormQ & A Additional
support
Me: @dawnrjensenWork: @virtualoptions
Your Social Business on Social Media
Create Social Media StrategyMatch & Marry online with offlineEstablish Editorial CalendarCreate Social Media Content
System
Your Digital Business Catalyst
Digital Embassy & Outpost: Overview
Visibility
Start Small• Top Social
Networks• Honed By Industry• Shaped by market
Credibility
Build Deliberately• Content Curated• Dedicated Tools &
Tech• Automatic system
Tribe Builder
Be Consistent• Blogs• Posts• Engagement• Timing
Your Platforms: Digital Embassies and
Outposts
Website Blog
(Hybrid) Site
PinterestTwitter
YouTube
FourSquare*
Google+
Digital Embassy & Outpost: Blog Why You Would Use It
Credentialing mechanism for brand
#1 channel for communicating brand message
Resource for brand and industry
Indirectly show expertise through content
Dynamic platform
Monday : Highest page views
Post early for the most links6-7AM
Best time for page views10-11 AM
For most comments: Sat/ Sun
70% want to get to know a company through their articles
Digital Embassy & Outpost: Facebook
Why You Would Use ItVisual Communication &
StorytellingB2B Relationship BuildingInformational, Educational, &
Promotional ContentCustomer Service
901M Users*83M?
Best day to share:
Saturday
Best time to share: 12PM
1 post every 2 days for the most likes 2rd LTS: 41.8M
Digital Embassy & Outpost: Linkedin Why You Would Use It
Networking within particular industry
Share expertise &gain knowledge
Increase brand visibility/awareness - your potential audience lives on the platform & communicated with in groups
Leverage individual knowledge by answering questions and further expressing expertise
Over 161M
80% drive business decisions
Tues/ThursBefore/after business hours
AT: 17 3rd LTS: 15.2M
Digital Embassy & Outpost: Pinterest Why You Would Use It
Share products or highlight service
Maximize SEO effortsExpress brand personalityCommunity building with
audienceBrands can become resources
AT: 1h, 17m
11M unique users/month
87% Female
Launched open to everyone 8/8/12
Digital Embassy & Outpost: Twitter
Why You Would Use ItExpress brand personalityDirect engagement with
audiencesRelationship building with
individual audience members
Real-time communication
140M UsersBEST TIME to Tweet for Retweet: 5pm
1-4 Per hour for highest CTR
Midweek & Weekends
12pm-6pm CTR peaks
<100ch = +17% engagement
AT: 361st LTS: 197.3M
Digital Embassy & Outpost: YouTube Why You Would Use It
Put a face to your brandExtend brand messaging
through video contentExpress brand personality and
creativityAllow users to engage with
brand through contests or user generated content around the brand
Easily shareable content
490M users unique vistors/month
>400 Tweets/min w links
User av. 14 visits/mo
AT: 25
Digital Embassy & Outpost: Foursquare
Why You Would Use It• Engage with users in the
mobile world• Guide users around the world
through tips and recommendations
• Strengthen brand loyalty and awareness
20M Users2.5 Billion Check-ins
Latest is focus on tips
Nearly a million using the Merchant Platform
Digital Embassy & Outpost: Google+
Why You Would Use ItIncrease SEO organicallyDirect engagement with
audiences through Hangouts, which can be publically broadcasted
Google+ pages are embedded in primary search results
170 Million
Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.
AT: 3.34th LTS: 6M
Website
Facebook• Fan Page• Profile• Groups
Linkedin• Profile• Company Page• Groups
YouTube
TwitterFourSquare*
Google+• Profile• Page
Digital Embassi
es & Outposts
Digital Side Note: QR Codes
Creating QR Codes delivr.com paperlinks.com Qrstuff.com qrcode.kaywa.com
QR Marketing Stickerscan.com Likify.net – QR Fan page Gomobiletag.com -
Campaign
Digital Embassies and Outposts: Metrics & Engagement
Tools, Measures & Metrics
Social Media PostsHootsuite.comPlanyourposts.comDigsby.com
TwitterTwylah.comBufferapp.comTwellow.comTimely.isTweetdeck.com
FacebookRecommend.lyTime.ly
Editorial/Social Content Calendar
Creating Social Content$100 - Social Content Workbook$375** - Social Content Workbook Package includes:
• Social Media Workbook• Social Media Strategy Session• Workbook Extras download • Bonus Content includes:
1. Social Content Calendar Planner
2. Embassies and Outpost
3. Facebook Fan Page Template
**Limited number on hand**
Questions?
www.DawnonFacebook.com
Like this presentation?Recommend Me!
Need Support? Check out the next slide.
Creating Social Content$100 - Social Content Workbook$375** - Social Content Workbook Package includes:
• Social Media Workbook• Social Media Strategy Session• Workbook Extras download • Bonus Content includes:
1. Social Content Calendar Planner
2. Embassies and Outpost
3. Facebook Fan Page Template
**Limited number on hand**
Dawn Raquel
Jensen
Social Business Catalyst
Email: [email protected]: www.dawnraqueljensen.com
Linkedin: dawnonLinkedin.comFan: www.dawnonFacebook.com
Web Fan
http://www.dawnraqueljensen.com
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