Seven Essential Social Networks by Dawn Jensen

© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected]


Dawn Raquel Jensen

Social Business Catalyst

Me: dawnraqueljensen.com Follow: DawnonTwitter.com Fan: Facebook.com/dawnraqueljensen Connect: DawnonLinkedin.com


q Handout q Feedback Form q Q & A q Additional support

Me: @dawnrjensen Work: @virtualoptions



The Seven Essentials: Fall Back and Punt

q Get Started or Review Social Media q Get Clear on Where You Are Right Now q Get Going on Your Social Strategy


The Seven Essentials: Action Steps

q Match & Marry online with offline q Establish Editorial Calendar q Create a Catalyst

Social Media Content System


Your Digital Business Catalyst


Digital Embassy & Outpost: Overview

Visibility

Start Small • Top Social Networks • Honed By Industry • Shaped by market

Credibility

Build Deliberately • Content Curated • Dedicated Tools &

Tech • Automatic system

Tribe Builder

Be Consistent • Blogs • Posts • Engagement • Timing


Your Platforms: Digital Embassies and Outposts

Website Blog

(Hybrid) Site

Facebook

Linkedin

Pinterest

Twitter YouTube

FourSquare *

Google+


Digital Embassy & Outpost: Blog Why You Would Use It

q Credentialing mechanism for brand

q #1 channel for communicating brand message

q Resource for brand and industry

q Indirectly show expertise through content

q Dynamic platform

Monday : Highest page views Post early for the most links 6-7AM Best time for page views 10-11 AM For most comments: Sat/ Sun 70% want to get to know a company through their articles



Digital Embassy & Outpost: Facebook

Why You Would Use It q Visual Communication &

Storytelling q B2B Relationship Building q Informational, Educational, &

Promotional Content q Customer Service

950M Users *83M?

Best day to share:

Saturday

Best time to share: 12PM

1 post every 2 days for the

most likes 2rd LTS: 41.8M


Digital Embassy & Outpost: Linkedin Why You Would Use It

q Networking within particular industry

q Share expertise &gain knowledge

q Increase brand visibility/awareness - your potential audience lives on the platform & communicated with in groups

q Leverage individual knowledge by answering questions and further expressing expertise

Over 161M

80% drive business decisions

Tues/Thurs Before/a@er business hours AT: 17

3rd LTS: 15.2M



Digital Embassy & Outpost: Pinterest Why You Would Use It

q Share products or highlight service

q Maximize SEO efforts q Express brand personality q Community building with

audience q Brands can become resources

AT: 1h, 17m 11M unique users/month 87% Female Launched open to everyone 8/8/12


Digital Embassy & Outpost: Twitter

Why You Would Use It q Express brand personality q Direct engagement with

audiences q Relationship building with

individual audience members q Real-time communication

140M Users BEST TIME to Tweet for Retweet: 5pm 1-4 Per hour for highest CTR Midweek & Weekends 12pm-6pm CTR peaks <100ch = +17% engagement AT: 36 1st LTS: 197.3M


Digital Embassy & Outpost: YouTube Why You Would Use It

q Put a face to your brand q Extend brand messaging

through video content q Express brand personality and

creativity q Allow users to engage with

brand through contests or user generated content around the brand

q Easily shareable content

490M users unique vistors/month >400 Tweets/min w links User av. 14 visits/mo

AT: 25



Digital Embassy & Outpost: Foursquare

Why You Would Use It •  Engage with users in the mobile

world •  Guide users around the world

through tips and recommendations

•  Strengthen brand loyalty and awareness

20M Users 2.5 Billion Check-ins Latest is focus on tips Nearly a million using the Merchant Platform


Digital Embassy & Outpost: Google+

Why You Would Use It q Increase SEO organically q Direct engagement with

audiences through Hangouts, which can be publically broadcasted

q Google+ pages are embedded in primary search results

170 Million Websites using the +1 bu.on generate 3.5x the Google+ visits than sites without the bu.on. AT: 3.3 4th LTS: 6M


Digital Embassies & Outposts


Digital Side Note: QR Codes

Creating QR Codes q delivr.com q  paperlinks.com q Qrstuff.com q  qrcode.kaywa.com

QR Marketing q Stickerscan.com q Likify.net – QR Fan page q Gomobiletag.com -

Campaign


Digital Side Note: Project/Business

Project/Task Mgmt q Trello.com q  Asana.com

Twitter Tools q Twylah.com q Twellow.com q Timely.is q Tweetdeck.com


Digital Side Note: Repurpose Content

Podcast q  Audtioboo.com q  Spreaker.com q  Hipcast.com q  Podomatic.com

Pinterest Tools q Pingraphy.com

(Scheduler for Pinterest) q Pinvolve.co q Pinerly.com

(Creating campaigns)


Digital Embassies and Outposts: Metrics & Engagement




Digital SideNotes q Social Media Posts

q Hootsuite.com q Planyourposts.com q Digsby.com q Bufferapp.com

q Facebook q Recommend.ly q Time.ly q Facebook Apps

q LiveStream q Pinterest q YouTube q Foursquare q Spreaker q Constant Contact/

maildog/icontact q Google+ Pages q Wordpress



Sample Editorial Content Calendar

January

Febru

ary

Marc

h

AprilM

ayJu

neJu

lyAugust

Septe

mber

October

Novem

ber

December

Important events

American Red Cross Month

Administrative Professionals Week

April 22-28

Mother's Day, Memorial Day May

28 Father's DayIndependence Day July 4 Labor day

Bosses Day October 16 Thanksgiving Christmas

Topic #1

Topic #2

Topic #3

Topic #4

Topic #5

Quote

Article #1

Article #2

Article #3

Article #4

Seasonal Events

Event #1

Event #2

Event #3

Editorial/Social Content Calendar



Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes:

•  Social Media Workbook •  Social Media Strategy Session •  Workbook Extras download

•  Bonus Content includes: 1.  Social Content

Calendar Planner 2.  Embassies and Outpost 3.  Facebook Fan Page

Template **Limited number on hand**


Situa5onal Catalyst

Social Business Mentoring

Social Media Coaching program

Great for “single” issue or

overview, 30 day intervals

Private, one-‐to-‐one Sessions

Urgent / Immediate Need

Individual/ Group

Six Month commitment

broader in-‐depth

Hourly consult basis

Coach|Train|Consult



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Creating Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes:

•  Social Media Workbook •  Social Media Strategy Session •  Workbook Extras download

•  Bonus Content includes: 1.  Social Content

Calendar Planner 2.  Embassies and Outpost 3.  Facebook Fan Page

Template **Limited number on hand**


Dawn Raquel Jensen

Social Business Catalyst

Email: [email protected] Web: www.dawnraqueljensen.com

Linkedin: dawnonLinkedin.com

Web Fan

© 2012 All right reserved. | www.dawnraqueljensen.com | [email protected] http://www.dawnraqueljensen.com