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Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching & Training covers Digital Embassies and Outpost most small business owners would use. She provides tips and tools to monitor what's being said about you, to manage your Social Media presence and building Social trust and authority. Dawn spoke to the Powerful Women Network's June 2013 meeting. For more information about @Dawnrjensen or @virtualoptions, visit: http://www.virtualoptions.net
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Social MediaToolbox
Hashtag: #smfirestarterTweet: @virtualoptions
Tools, Platforms, and Social Media Presence to Build Revenue
Take Aways
SlidedeckQ & A Additional
support
Hashtag: #smfirestarterTweet: @virtualoptions
Research first: Litmus Test:
SocialMention.com
Whostalkin.com
Alerts.google.com
Digital Embassy & Outpost: Overview
Visibility
Start Small• Top Social
Networks• Honed By Industry• Shaped by market
Credibility
Build Deliberately• Content Curated• Dedicated Tools &
Tech• Automatic system
Tribe Builder
Be Consistent• Blogs• Posts• Engagement• Timing
Website
Facebook• Fan Page• Profile• Groups
Linkedin• Profile• Company Page• Groups
YouTube Channel
Google+• Profile• Page
Digital Embassies & Outposts
Social Platforms: Digital Embassies and Outposts
Website
Blog (Hybrid) Site
Slideshare
YouTube
YelpFourSqua
re
Google+
Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
Social Platforms: Digital Embassies and Outposts
Website
Blog (Hybrid) Site
Slideshare
TwitterYouTube
YelpFourSqua
re
Google+
Social Media & Digital Marketing Education | © 2013 Virtual Options LLC| Virtualoptions.net
#1: Establish Your Online Reputation
Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results.
If you don’t control your brand, someone else may post inaccurate or derogatory information that could tarnish your reputation.
Resources:
www.GetListed.org
www.namechk.com
#2: Monitor Conversations
Keep up-to-date with what is being said about yourself and your business.
Monitor your business/brand for mentions with social media monitoring tools.
Use Good Tools to Monitor
Alerts.google.com
BrandYourself.com
Hyperalerts.no
Trackur.com
Myth:“If I build it, they will come.”
Develop a strategy to attract fans
1) Set Strategy and Create …
Digital Embassies and Outposts
Create Social Platforms Update Existing
Information Connect F/F/F Social
Sites Enhance Profiles & Pages
Website
Facebook• Fan Page• Profile• Groups
Linkedin• Profile• Company Page• Groups
YouTube Channel
TwitterSlideshare
Google+• Profile• Page
Digital Embassies & Outposts
Create Social Capital
Establish & Enhance Social Profiles
Become the trusted advisor in your niche by
Educate | Inform | Inspire Entertain | Empower
Manage the consistency between personal & professional
2) Start Small
Foundation:
3 to 5 Social Media PlatformsBuilt outConnected Curated and/or Original Content
Tailor to top tier Social Media
NEXT STEP: Build Social Trust Factor
Blogging, blog commenting
Quora Questions & Blog
Participate in Linkedin, Facebook Groups or start one of your own
Incorporate Video, Podcasting
3) Build Deliberately
Think of it a layer cake.
“Fish Where The Fish Are”
1+ Billion fish are on Facebook200+ Million on Linkedin
NEXT STEP: Establish Social Authority
Consistent Blog Posts
Guest Posting on Strategic Partners
ROI from Social Calendar
Repurpose Content across platforms
IDEA: Build Social Authority : Podcast
Original Content
Podcast Tools/AppsSpreaker – 20 hours
Voicebo – 5 minutes
Audioboo – 3 minutes
RSS | iTunes | Embeds
Video Applications
Vine
Creates 6-second short, looping videos
• Unlimited uploads and free• Instantly post videos on Vine, then share to Twitter and Facebook • Find, follow, and interact with people close to you
Tout Use your smartphone as a
real-time information network
Creates15-second video updates
Broadcast to Facebook, Twitter, or Website widget
TipsTricksQuotesShares
3) Be Consistent
Be Consistent in what and when you post.
Get on a schedule.
Use Tools to work smarter, not harder
DO Time SPRINTS**
BUILD: Extend Social Reach
Create additional layers of the Social Media Cake
Other Digital PlatformsSlidesharePinterest**Quora**Instagram
IDEA: Leverage Social Currency
Original Content
Blog PostsWhitepapersMarketing CollateralE-booksReportsPodcastsVideo
Curated Content
(my favorites)
Spundge.comScoop.itPaper.liDelcious.com
4) Work Smarter: Plan, then Time it
Editorial or Social Media content calendar to plan your posts
Time your posts using programs like Hootsuite.com Planyourposts.com Tweetdeck.com Bufferapp.com
Need more support?
Get more clients
Create greater impact
Make more money through Social platforms
Access checklists, templates, presentations, resources, on-demand Q&A, and virtual training sessions
Sign up here: www.SocialMediaFIrestarter.com or http://eepurl.com/zmAuz
Sign-up for more Information today!
Want a Social Business Session?Fill out the form
Questions??
http://www.dawnraqueljensen.com
![From: Ted & Cathie Jensen [tjensen7@frontier.com] Sent: To ......Teddie Jensen Recent News 2 FROM Ted & Cathie Jensen TO 2 recipients Show Details From • Ted & Cathie Jensen •](https://img.pdfslide.us/doc/110x75/60cb2b1c48e643460d4936c2/from-ted-cathie-jensen-tjensen7-sent-to-teddie-jensen-recent.jpg)
