Publicizing Your Site - MIPA Preso

publicitycreating awareness

Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo

Aaron ManfullMedia Adviser (NBCT, MJE)

JEA Digital Media Chair Francis Howell North High School

St. Charles, Mo

aaronmanfull@gmail.comtwitter.com/manfull

www.JEADigitalMedia.org

Meet Your Competition

publicitycreating awareness

More than Awareness…

• Deciding who and what you are as a publication (your attitude)

• Creating ways to communicate that to your audience– What will make them want to develop a

relationship with your publication?– What do you have to offer them?

Publicity is Not New

publicityin action

publicitynow a necessity for all media outlets

Make Publicity Work for You – Two Steps to Get Started

define the

problemset the

goal

define the

problem

set the

goal

What do we need to do to get them there? What does your publication need to be when they arrive?

two-fold

• Screensavers• Wallpapers• Buddy Icons• Music • Posters• Facebook and MySpace profiles• Mobile games, Online games• Phone wallpapers, ring tones, texts• Web site with video, forums, blogs,

audio slide shows, contests, interaction, etc.

• eNews alerts

yournews

YOUR publicity in

action

keeping it

simple,easy (and

cheap)

Meet your audience where they are. Online, on their phones, in school or…in their car.

• Sidewalk Chalk• Car paint• Posters • Flyers• Become a homepage for

all shared school computers

• Tag your web site on all school communication

buildingmomentum

• Send out newsletters• Make signs for the water

fountains, business cards to hand out

• Create T-Shirts for your publication – with

• school-wide appeal

• Utilize your Web site• Use your biggest asset – publication students!• Start working your freshmen early• Engage your audience

This site was recommended to you

by a friend.

interaction with your audiencecontests

Start Out Easy

More Involvement

Up the Game

• Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.

How to get prizes

• Request items from large companies or those that advertise with you.

• You can exchange a product for some ad space.

• Gomoxie is also a website that sends your publications free things that you may give out as prizes.

keep in contact

eLetters

E-news letter

The e-news letter helps promote the publication and its web site.

Benefits?

Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.

Customize Your eNews

Content

• weekly updates help inform parents

• podcast teaser

• quick links go straight to the website

• Plus - people can pass it on to help publicize for you!

getting

social

Fan Page

Event Invite

Cross Marketing combines the strengths of two or more groups for the benefit of both

crossmarketing

Why Cross MarketCross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors, and advertising opportunities.

measuring

success

publicitycreating awareness

Aaron ManfullMedia Adviser (NBCT, MJE)

JEA Digital Media Chair Francis Howell North High School

St. Charles, Mo

aaronmanfull@gmail.comtwitter.com/manfull

www.JEADigitalMedia.org