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This is a presentation for high school media staffs that deals with publicizing their sites. By Aaron Manfull
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publicitycreating awareness
Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo
Aaron ManfullMedia Adviser (NBCT, MJE)
JEA Digital Media Chair Francis Howell North High School
St. Charles, Mo
[email protected]/manfull
www.JEADigitalMedia.org
Meet Your Competition
publicitycreating awareness
More than Awareness…
• Deciding who and what you are as a publication (your attitude)
• Creating ways to communicate that to your audience– What will make them want to develop a
relationship with your publication?– What do you have to offer them?
Publicity is Not New
publicityin action
publicitynow a necessity for all media outlets
Make Publicity Work for You – Two Steps to Get Started
define the
problemset the
goal
define the
problem
set the
goal
What do we need to do to get them there? What does your publication need to be when they arrive?
two-fold
• Screensavers• Wallpapers• Buddy Icons• Music • Posters• Facebook and MySpace profiles• Mobile games, Online games• Phone wallpapers, ring tones, texts• Web site with video, forums, blogs,
audio slide shows, contests, interaction, etc.
• eNews alerts
yournews
YOUR publicity in
action
keeping it
simple,easy (and
cheap)
Meet your audience where they are. Online, on their phones, in school or…in their car.
• Sidewalk Chalk• Car paint• Posters • Flyers• Become a homepage for
all shared school computers
• Tag your web site on all school communication
buildingmomentum
• Send out newsletters• Make signs for the water
fountains, business cards to hand out
• Create T-Shirts for your publication – with
• school-wide appeal
• Utilize your Web site• Use your biggest asset – publication students!• Start working your freshmen early• Engage your audience
This site was recommended to you
by a friend.
interaction with your audiencecontests
Start Out Easy
More Involvement
Up the Game
• Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.
How to get prizes
• Request items from large companies or those that advertise with you.
• You can exchange a product for some ad space.
• Gomoxie is also a website that sends your publications free things that you may give out as prizes.
keep in contact
eLetters
E-news letter
The e-news letter helps promote the publication and its web site.
Benefits?
Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.
Customize Your eNews
Content
• weekly updates help inform parents
• podcast teaser
• quick links go straight to the website
• Plus - people can pass it on to help publicize for you!
getting
social
Fan Page
Event Invite
Cross Marketing combines the strengths of two or more groups for the benefit of both
crossmarketing
Why Cross MarketCross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors, and advertising opportunities.
measuring
success
publicitycreating awareness
Aaron ManfullMedia Adviser (NBCT, MJE)
JEA Digital Media Chair Francis Howell North High School
St. Charles, Mo
[email protected]/manfull
www.JEADigitalMedia.org
