PSC webinar: What about rural broadband in WI 4.17.14

The WisconsinPublic Service Commission

Introduces:

What About Rural Broadband? April 17, 2014

Presenters:

Andy Lewis, Broadband & Economic Development SpecialistUW-Extension, Broadband & E-Commerce Education CenterAndy.lewis@ces.uwex.edu

Rod Olson, CEO Vernon Telephone Cooperativerolson@vernontel.com

Sid Sherstad, General Manager, Siren Telephone Company, sherstad@sirentel.net

Presenters:

Lori Vergin, PresidentMpower Consulting, LLClorivergin@mpoweryourbusiness.com

Adam Holroyd, PartnerSonicNetadamholroyd@gmail.com

Andy Lewis, Broadband & Economic Development Specialist

UW-ExtensionBroadband & E-Commerce Education Center

Andy.lewis@ces.uwex.edu

Today’s Objectives• What Can We Learn from the Data about broadband

in rural Wisconsin?

• Why Rural Broadband is Important

• Technologies for use in broadband delivery, and why some might be more likely applied in rural Wisconsin

• Lessons learned from successful rural initiatives

• PSC Opportunities

Source: Broadband Availability Beyond the Rural/Urban Divide, NTIA, 2013, http://www.ntia.doc.gov/files/ntia/publications/broadband_availability_rural_urban_june_2011_final.pdf

37 rpsm = 9.6%

11 rpsm = 9.5%

Source: Broadband Availability Beyond the Rural/Urban Divide, NTIA, 2013, http://www.ntia.doc.gov/files/ntia/publications/broadband_availability_rural_urban_june_2011_final.pdf

The Web at 25 in the U.S.

• Use Computers %(2014)

• Cell Owners % (2014)

The Web at 25 in the U.S., Pew Research Center, 2014, http://www.pewinternet.org/files/2014/02/PIP_25th-anniversary-of-the-Web_0227141.pdf

The Web at 25 in the U.S.

• Internet Users %(2014)

• Smart Phone Owners %(2014)

The Web at 25 in the U.S., Pew Research Center, 2014, http://www.pewinternet.org/files/2014/02/PIP_25th-anniversary-of-the-Web_0227141.pdf

2003-2013

http://www.nass.usda.gov/Statistics_by_State/Wisconsin/Publications/Annual_Statistical_Bulletin/bulletin2013_web.pdf

Share of Total Employment: Farm and Ag Processing

Where are the Urbanized Areas?

Where Do We Have Robust Broadband > 25 Mbps Download?

Source: http://www.broadbandmap.gov/speed

Max Adv. Download Speed, Wireline

http://wi.linkamericadata.org/

Minnesota Fiber Cooperative

For more information see Blandin Community Broadband Program: http://broadband.blandinfoundation.org/resources/reports-detail.php?intResourceID=26552

Norvado Telephone Cooperative

Cooperatives

Cooperatives have been changing the face of doing business for over 150 years. That's because when you join a cooperative, you're choosing a business that is organized, owned and controlled by the very people who use it. And those people can actually help shape and grow their cooperative to meet the changing needs of members.

Over 100 million people are members of more than 48,000 cooperatives in the United States today. They've organized themselves to provide goods and services in nearly every sector of our economy.

But that isn't all. Cooperatives are partners in our community, investing in economic development and human involvement that will keep our hometowns and rural areas alive and well in years ahead. Working together, cooperative members are reaching goals they never could have attained on their own.

Source: Norvado, http://www.norvado.com/norvado-about-what-is-a-cooperative.php

The Vernon County Telephone Cooperative

Mosaic: Chippewa Valley

Other Examples of Next Generation Broadband in Rural Wisconsin (Baldwin Broadbad LLC)

Siren Telephone Company

The Wireline Story

Rod Olson, CEO Vernon Telephone Cooperative rolson@vernontel.com

Sid Sherstad, General Manager, Siren Telephone Company, sherstad@sirentel.net

Lori Vergin, PresidentMpower Consulting, LLC

lorivergin@mpoweryourbusiness.com

Beyond traditional connectivity…

• Aging in Place– Technologies delivered over or accessed by

broadband extend & enhance independent living–Numerous case studies around the US

offering understanding of integration of smart services for the aging population

Areas of opportunity• Healthcare– Access to medical specialties without physical travel

or where they are not readily available– Device monitoring and maintenance– Exercise, physical therapy, brain stimulation– Access to and delivery of medication

• Smart home/Security– Fire, burglary, CO2 & emergency response are just

the tip of the iceberg– Wellness checks, service coordination, activity

monitoring

Areas of opportunity• Cost Reduction– Telephone, video, etc.

• Communication & Socialization– Web cams– Email– Social Networks– Education– Ministry– Community participation

Areas of opportunity

• National Aging in Place Council• Examples outside the US– Rally Round in the UK– Good Robot in Canada– Molli in Sweden

• Limited only by human imagination

Opportunities in Agriculture• When we think about Wisconsin, agriculture

comes to mind• Livestock & crop monitoring• Property security• Weather monitoring• GPS services• Inventory management• Communication• Education• And that’s just the beginning…

Adam Holroyd, PartnerSonicNet

adamholroyd@gmail.com

Max. Adv. Download Speed Wireless

SonicNet Examples of Community Partnerships

Working With Broadband ProvidersAdam Holroyd, PartnerSonicNet

• What Communities could do better to work with rural broadband providers

• Leverage Assets to influence ROI

• Examples of Community Partnerships

What Communities could do better to work with rural broadband providers

• o Be willing to be educated on the technology.• o Have realistic expectations based upon the

information the provider has given you, not on what Google Fiber is doing in Kansas City.

• o Communicate to the provider exactly what you are looking for. Ask general questions and you will get general answers, ask specific questions you will get specific answers.

Leverage Assets to influence ROI

o Lando Influenceo Technology Fairso Surveys

Examples of SonicNet Community Partnerships

o Town of Minocquao Town of Cloverlando Town of Winchestero Vilas County

Questions?

Satellite Coverage

PSC Initiatives: BAT

https://apps.costquest.com/bat/home

Questions?

Coming Up…APRIL 24: UWEX High Speed Bits “Broadband and K12” with guest Kurt Kiefer, WI DPI 2—2.30PM CST Toll Free 1-866-244-1129Passcode 7668 732#

JULY 8: PSC 2014 Broadband Planning Symposium Monona TerracePscbroadbandplanningsymposium@wisconsin.gov

Available for Questions:

Webinar archive: http://broadband.uwex.edu/resources/webinars/

Andy Lewis, UW-Extension , Andy.lewis@ces.uwex.edu

Lori Vergin, Mpower Consulting, LLC, lorivergin@mpoweryourbusiness.com

Rod Olson, Vernon Telephone Cooperative, rolson@vernontel.com

Adam Holroyd, SonicNet, adamholroyd@gmail.com

Matt Sparks, Baldwin Telephone Company, matt.sparks@baldwin-telecom.net

Wendy Boese, Mosaic Telecom, wboese@mosaictelecom.net

Sid Sherstad, Siren Telephone Company, sherstad@sirentel.net