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The Wisconsin Public Service Commission Introduces: What About Rural Broadband? April 17, 2014

PSC webinar: What about rural broadband in WI 4.17.14

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Internet Service Providers, and UW Extension Broadband & E-Commerce Education Center staff discuss WI rural broadband options.

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Page 1: PSC webinar: What about rural broadband in WI 4.17.14

The WisconsinPublic Service Commission

Introduces:

What About Rural Broadband? April 17, 2014

Page 2: PSC webinar: What about rural broadband in WI 4.17.14

Presenters:

Andy Lewis, Broadband & Economic Development SpecialistUW-Extension, Broadband & E-Commerce Education [email protected]

Rod Olson, CEO Vernon Telephone [email protected]

Sid Sherstad, General Manager, Siren Telephone Company, [email protected]

Page 3: PSC webinar: What about rural broadband in WI 4.17.14

Presenters:

Lori Vergin, PresidentMpower Consulting, [email protected]

Adam Holroyd, [email protected]

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Andy Lewis, Broadband & Economic Development Specialist

UW-ExtensionBroadband & E-Commerce Education Center

[email protected]

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Today’s Objectives• What Can We Learn from the Data about broadband

in rural Wisconsin?

• Why Rural Broadband is Important

• Technologies for use in broadband delivery, and why some might be more likely applied in rural Wisconsin

• Lessons learned from successful rural initiatives

• PSC Opportunities

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Source: Broadband Availability Beyond the Rural/Urban Divide, NTIA, 2013, http://www.ntia.doc.gov/files/ntia/publications/broadband_availability_rural_urban_june_2011_final.pdf

37 rpsm = 9.6%

11 rpsm = 9.5%

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The Web at 25 in the U.S.

• Use Computers %(2014)

• Cell Owners % (2014)

The Web at 25 in the U.S., Pew Research Center, 2014, http://www.pewinternet.org/files/2014/02/PIP_25th-anniversary-of-the-Web_0227141.pdf

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The Web at 25 in the U.S.

• Internet Users %(2014)

• Smart Phone Owners %(2014)

The Web at 25 in the U.S., Pew Research Center, 2014, http://www.pewinternet.org/files/2014/02/PIP_25th-anniversary-of-the-Web_0227141.pdf

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Share of Total Employment: Farm and Ag Processing

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Where are the Urbanized Areas?

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Where Do We Have Robust Broadband > 25 Mbps Download?

Source: http://www.broadbandmap.gov/speed

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Max Adv. Download Speed, Wireline

http://wi.linkamericadata.org/

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Minnesota Fiber Cooperative

For more information see Blandin Community Broadband Program: http://broadband.blandinfoundation.org/resources/reports-detail.php?intResourceID=26552

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Norvado Telephone Cooperative

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Cooperatives

Cooperatives have been changing the face of doing business for over 150 years. That's because when you join a cooperative, you're choosing a business that is organized, owned and controlled by the very people who use it. And those people can actually help shape and grow their cooperative to meet the changing needs of members.

Over 100 million people are members of more than 48,000 cooperatives in the United States today. They've organized themselves to provide goods and services in nearly every sector of our economy.

But that isn't all. Cooperatives are partners in our community, investing in economic development and human involvement that will keep our hometowns and rural areas alive and well in years ahead. Working together, cooperative members are reaching goals they never could have attained on their own.

Source: Norvado, http://www.norvado.com/norvado-about-what-is-a-cooperative.php

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The Vernon County Telephone Cooperative

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Mosaic: Chippewa Valley

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Other Examples of Next Generation Broadband in Rural Wisconsin (Baldwin Broadbad LLC)

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Siren Telephone Company

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The Wireline Story

Rod Olson, CEO Vernon Telephone Cooperative [email protected]

Sid Sherstad, General Manager, Siren Telephone Company, [email protected]

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Lori Vergin, PresidentMpower Consulting, LLC

[email protected]

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Beyond traditional connectivity…

• Aging in Place– Technologies delivered over or accessed by

broadband extend & enhance independent living–Numerous case studies around the US

offering understanding of integration of smart services for the aging population

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Areas of opportunity• Healthcare– Access to medical specialties without physical travel

or where they are not readily available– Device monitoring and maintenance– Exercise, physical therapy, brain stimulation– Access to and delivery of medication

• Smart home/Security– Fire, burglary, CO2 & emergency response are just

the tip of the iceberg– Wellness checks, service coordination, activity

monitoring

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Areas of opportunity• Cost Reduction– Telephone, video, etc.

• Communication & Socialization– Web cams– Email– Social Networks– Education– Ministry– Community participation

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Areas of opportunity

• National Aging in Place Council• Examples outside the US– Rally Round in the UK– Good Robot in Canada– Molli in Sweden

• Limited only by human imagination

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Opportunities in Agriculture• When we think about Wisconsin, agriculture

comes to mind• Livestock & crop monitoring• Property security• Weather monitoring• GPS services• Inventory management• Communication• Education• And that’s just the beginning…

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Adam Holroyd, PartnerSonicNet

[email protected]

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Max. Adv. Download Speed Wireless

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SonicNet Examples of Community Partnerships

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Working With Broadband ProvidersAdam Holroyd, PartnerSonicNet

• What Communities could do better to work with rural broadband providers

• Leverage Assets to influence ROI

• Examples of Community Partnerships

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What Communities could do better to work with rural broadband providers

• o Be willing to be educated on the technology.• o Have realistic expectations based upon the

information the provider has given you, not on what Google Fiber is doing in Kansas City.

• o Communicate to the provider exactly what you are looking for. Ask general questions and you will get general answers, ask specific questions you will get specific answers.

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Leverage Assets to influence ROI

o Lando Influenceo Technology Fairso Surveys

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Examples of SonicNet Community Partnerships

o Town of Minocquao Town of Cloverlando Town of Winchestero Vilas County

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Questions?

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Satellite Coverage

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PSC Initiatives: BAT

https://apps.costquest.com/bat/home

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Questions?

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Coming Up…APRIL 24: UWEX High Speed Bits “Broadband and K12” with guest Kurt Kiefer, WI DPI 2—2.30PM CST Toll Free 1-866-244-1129Passcode 7668 732#

JULY 8: PSC 2014 Broadband Planning Symposium Monona [email protected]

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Available for Questions:

Webinar archive: http://broadband.uwex.edu/resources/webinars/

Andy Lewis, UW-Extension , [email protected]

Lori Vergin, Mpower Consulting, LLC, [email protected]

Rod Olson, Vernon Telephone Cooperative, [email protected]

Adam Holroyd, SonicNet, [email protected]

Matt Sparks, Baldwin Telephone Company, [email protected]

Wendy Boese, Mosaic Telecom, [email protected]

Sid Sherstad, Siren Telephone Company, [email protected]