Nate preconference

NATE PRE-CONFERENCE

Introduction to Social Media and its Implications for Jewish Educators

Presented by Lisa Colton,

Founder & President Darim Online

Lisa@darimonline.org

434.977.1170

http://bit.ly/natepre

PRE-CONFERENCE AGENDA

• Getting in the “social” groove• New rules of the game• Facebook• Lunch• Blogging• Twitter• Google Docs & Wikis• Bonus Tools & Gadgets

PRE-CONFERENCE GOALS

• Get comfortable• Get confident• Build vocabulary• Learn from others & teach others!• No apologies• Think tachlis and big picture• Make the most of the conference!• Others?

COMMUNICATIONS REVOLUTION

COMMUNICATIONS REVOLUTION

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and

audience.

• Open and Democratic: It encourages voting, comments and the sharing of

information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional

broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a

particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and

proprietary.

What is Tagging?

SOCIAL TAGGING

Nonprofit Technology Network

conference 2010

#10NTC

1008 images, 56 videos

SOCIAL TAGGING

• What you need:

– Large nametag sticker.

– Write your personal “TAG LINE”.

– Grab the small stickers and a pen

• What to do:

– Chat with someone. Introduce

yourself, learning something about

them.

– Tag them! Write a word on a small

sticker and

– Talk to at least 5 people in 10 min

– Come back in here when I holler!

Tagging people in

Facebook updates and

photos

Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

… Be Conversational

Temple Israel, Memphis Facebook Page

#3: BE REAL

Voice: Sixth & I Synagogue in DC

Make it Personal

Who is talking?

Why do you want to listen?

Do you want to engage?

PERSONAL & PERSONALITY

Write a status update that has

personality and a distinct

(and authentic) voice.

PERSONAL & PERSONALITY

#4:

ADD

VALUE

Social Content is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 or 1:20 ratio

Your Unique Value

Your Unique Value

1) Identify a “target audience”

2) Write a “value-added” Facebook

status update.

#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

How is parenting and family life

changing?

How does this impact your business and

“product” delivery?

How are you positioned to keep up?

Real Life Example

Source: Flickr user JYRO

Source: Flickr user Rick Neves

Source: Flickr user divemasterking2000

NEXT SECTIONS

• Facebook, Blogging and Twitter– Why it matters– Getting started– Build vocabulary– How to use it well

RELATIONSHIPS

• See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008

• JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw

• “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED

Ambient Awareness

News Feed

Personal Profile

Friend Lists & Privacy

Listening on Facebook

Tagging

Tagging

Facebook Pages

Facebook Pages

Facebook Pages

What is this Facebook

Page achieving?

How about these?

UserGenerated

Content

Facebook Usernames

Facebook Groups

LUNCH!

Blogging

Blogger Wordpress

Blogging Admin

Blogging

What’s happening in this blog post?

What’s happening in

this blog post?

Resources to Use

• Ellen Dietrick - @ellen987 – Director of Early Childhood Education,

Temple Beth Shalom, Needham, MA• Greenfield Hebrew Academy blog:

– http://www.ghachildhood.com/• Teacher Tom:

– http://teachertomsblog.blogspot.com/• The Living Classroom (photography!)

– http://thelivingclassroom.wordpress.com/

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

DM = Direct Msg

# denotes hashtag

Voice on Twitter

Adding Value on Twitter

Listening on Twitter

Searches on Twitter

Example of Hashtags,

#JED21

Hashtagfor our

conference:

#nateseattle

Beginners:With Robyn to

start your account

Next stage:With Lisa to critique your

feeds

http://bit.ly

Advanced Tools

Hootsuite and Tweetdeck: Twitter “dashboards”

Twitter Dashboards

Want to learn more?

Recommended Reading

Recommendations:

Rabbi List:

http://twitter.com/#!/list/

synagogue/rabbis

Synagogue List:

http://twitter.com/#!/list/synag

ogue/

synagogues

BONUS TOOLS!

Google Docs

Google Docs

Google Forms

Wikis

GenBook

LotsaHelpingHands

Your Favorite Tools?

IT’S NOT ABOUT TECHNOLOGY

John Fitch’s Steam Engine

John Fitch’s Steam Engine

WANT MORE?

• Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!

• Express interest here:http://bit.ly/darimedinfo

Applications available this spring.