84
NATE PRE-CONFERENCE Introduction to Social Media and its Implications for Jewish Educators Presented by Lisa Colton, Founder & President Darim Online [email protected] 434.977.1170 http://bit.ly/natepre

Nate preconference

Embed Size (px)

DESCRIPTION

Lisa Colton's presentation for the NATE pre-conference on using social media in Jewish education, January 2011

Citation preview

Page 1: Nate preconference

NATE PRE-CONFERENCE

Introduction to Social Media and its Implications for Jewish Educators

Presented by Lisa Colton,

Founder & President Darim Online

[email protected]

434.977.1170

http://bit.ly/natepre

Page 2: Nate preconference

PRE-CONFERENCE AGENDA

• Getting in the “social” groove• New rules of the game• Facebook• Lunch• Blogging• Twitter• Google Docs & Wikis• Bonus Tools & Gadgets

Page 3: Nate preconference

PRE-CONFERENCE GOALS

• Get comfortable• Get confident• Build vocabulary• Learn from others & teach others!• No apologies• Think tachlis and big picture• Make the most of the conference!• Others?

Page 4: Nate preconference

COMMUNICATIONS REVOLUTION

Page 5: Nate preconference

COMMUNICATIONS REVOLUTION

Page 6: Nate preconference

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and

audience.

• Open and Democratic: It encourages voting, comments and the sharing of

information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional

broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a

particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and

proprietary.

Page 7: Nate preconference

What is Tagging?

Page 8: Nate preconference

SOCIAL TAGGING

Page 9: Nate preconference

Nonprofit Technology Network

conference 2010

#10NTC

1008 images, 56 videos

Page 10: Nate preconference

SOCIAL TAGGING

• What you need:

– Large nametag sticker.

– Write your personal “TAG LINE”.

– Grab the small stickers and a pen

• What to do:

– Chat with someone. Introduce

yourself, learning something about

them.

– Tag them! Write a word on a small

sticker and

– Talk to at least 5 people in 10 min

– Come back in here when I holler!

Page 11: Nate preconference

Tagging people in

Facebook updates and

photos

Page 12: Nate preconference

Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change

5 New Rules of the Game

Page 13: Nate preconference

#1 THIS IS AN ATTENTION ECONOMY

Page 14: Nate preconference

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

Page 15: Nate preconference

… Be Conversational

Temple Israel, Memphis Facebook Page

Page 16: Nate preconference

#3: BE REAL

Page 17: Nate preconference

Voice: Sixth & I Synagogue in DC

Page 18: Nate preconference

Make it Personal

Page 19: Nate preconference

Who is talking?

Why do you want to listen?

Do you want to engage?

PERSONAL & PERSONALITY

Page 20: Nate preconference

Write a status update that has

personality and a distinct

(and authentic) voice.

PERSONAL & PERSONALITY

Page 21: Nate preconference

#4:

ADD

VALUE

Page 22: Nate preconference

Social Content is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 or 1:20 ratio

Page 23: Nate preconference

Your Unique Value

Page 24: Nate preconference

Your Unique Value

1) Identify a “target audience”

2) Write a “value-added” Facebook

status update.

Page 25: Nate preconference

#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

Page 26: Nate preconference

How is parenting and family life

changing?

How does this impact your business and

“product” delivery?

How are you positioned to keep up?

Page 27: Nate preconference

Real Life Example

Page 28: Nate preconference

Source: Flickr user JYRO

Page 29: Nate preconference

Source: Flickr user Rick Neves

Page 30: Nate preconference

Source: Flickr user divemasterking2000

Page 31: Nate preconference

NEXT SECTIONS

• Facebook, Blogging and Twitter– Why it matters– Getting started– Build vocabulary– How to use it well

Page 32: Nate preconference
Page 33: Nate preconference

RELATIONSHIPS

Page 34: Nate preconference

• See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008

• JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw

• “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED

Ambient Awareness

Page 35: Nate preconference

News Feed

Page 36: Nate preconference

Personal Profile

Page 37: Nate preconference

Friend Lists & Privacy

Page 38: Nate preconference

Listening on Facebook

Page 39: Nate preconference

Tagging

Page 40: Nate preconference

Tagging

Page 41: Nate preconference

Facebook Pages

Page 42: Nate preconference

Facebook Pages

Page 43: Nate preconference

Facebook Pages

Page 44: Nate preconference

What is this Facebook

Page achieving?

Page 45: Nate preconference

How about these?

Page 46: Nate preconference

UserGenerated

Content

Page 47: Nate preconference

Facebook Usernames

Page 48: Nate preconference

Facebook Groups

Page 49: Nate preconference

LUNCH!

Page 50: Nate preconference

Blogging

Blogger Wordpress

Page 51: Nate preconference

Blogging Admin

Page 52: Nate preconference

Blogging

Page 53: Nate preconference

What’s happening in this blog post?

Page 54: Nate preconference

What’s happening in

this blog post?

Page 55: Nate preconference

Resources to Use

• Ellen Dietrick - @ellen987 – Director of Early Childhood Education,

Temple Beth Shalom, Needham, MA• Greenfield Hebrew Academy blog:

– http://www.ghachildhood.com/• Teacher Tom:

– http://teachertomsblog.blogspot.com/• The Living Classroom (photography!)

– http://thelivingclassroom.wordpress.com/

Page 56: Nate preconference
Page 57: Nate preconference
Page 58: Nate preconference

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

DM = Direct Msg

# denotes hashtag

Page 59: Nate preconference

Voice on Twitter

Page 60: Nate preconference

Adding Value on Twitter

Page 61: Nate preconference

Listening on Twitter

Page 62: Nate preconference

Searches on Twitter

Page 63: Nate preconference
Page 64: Nate preconference
Page 65: Nate preconference

Example of Hashtags,

#JED21

Page 66: Nate preconference

Hashtagfor our

conference:

#nateseattle

Page 67: Nate preconference

Beginners:With Robyn to

start your account

Next stage:With Lisa to critique your

feeds

Page 68: Nate preconference

http://bit.ly

Page 69: Nate preconference

Advanced Tools

Hootsuite and Tweetdeck: Twitter “dashboards”

Page 70: Nate preconference

Twitter Dashboards

Page 71: Nate preconference

Want to learn more?

Recommended Reading

Recommendations:

Rabbi List:

http://twitter.com/#!/list/

synagogue/rabbis

Synagogue List:

http://twitter.com/#!/list/synag

ogue/

synagogues

Page 72: Nate preconference

BONUS TOOLS!

Page 73: Nate preconference

Google Docs

Page 74: Nate preconference

Google Docs

Page 75: Nate preconference

Google Forms

Page 76: Nate preconference

Wikis

Page 77: Nate preconference

GenBook

Page 78: Nate preconference

LotsaHelpingHands

Page 79: Nate preconference

Your Favorite Tools?

Page 80: Nate preconference
Page 81: Nate preconference

IT’S NOT ABOUT TECHNOLOGY

Page 82: Nate preconference

John Fitch’s Steam Engine

Page 83: Nate preconference

John Fitch’s Steam Engine

Page 84: Nate preconference

WANT MORE?

• Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!

• Express interest here:http://bit.ly/darimedinfo

Applications available this spring.