Lean Startup Methods & Thinking: apply it in hackathon

LEAN STARTUP THINKING

AND METHODS

Taavi Lindmaatwitter: @taavilindmaa

How to nail it with a weekend!

Wednesday, September 11, 13

About Me

• UX Designer

• Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann

• Worked at Dopamine Creative Agency in NYC

• “Most creative idea” at Brainhunt competition 2011/12

• Advised & Incubated at Founder Institute NYC

On Twitter @taavilindmaa

Wednesday, September 11, 13

The Lean Startupby Eric Ries

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Wednesday, September 11, 13

LEAN STARTUP

• Lean manufacturing

•Agile development

•Customer development

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Wednesday, September 11, 13

Wednesday, September 11, 13

Wednesday, September 11, 13

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Wednesday, September 11, 13

Validation    Board

     Sign up at:leanstartupmachine.com/validationboard/

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Wednesday, September 11, 13

Wednesday, September 11, 13

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Wednesday, September 11, 13

PROGRESS =VALIDATEDLEARNING

PRODUCT =EXPERIMENT

GOAL: Decrease CashSpent Between Pivots

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    STEP 1:Who is the customer?

  Define Your Customer Hypothesis

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Wednesday, September 11, 13

What is her problem?

  Define Your Problem Hypothesis

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Wednesday, September 11, 13

SOLUTION

Do not define until the problem isvalidated

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Wednesday, September 11, 13

What do we build to test?

1.Exploration -> reproduce problem2.Pitch -> collect currency3.Concierge -> deliver customer

expectation

(Methods increase in cost of testing)

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Wednesday, September 11, 13

HOW TO FIND PEOPLE?

1.Interview Strangers on Street2.Shopping Mall & Cafe’s3.Bored People4.Craigslist5.LinkedIn6.Cold Calls7.Surveys (For Lead-Gen)

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Wednesday, September 11, 13

TEAM TOOLS

• Timer - toggl.com

• Task manager - trello.com

• Use voting to get consensus

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Trello

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MATRIXUrgent Not urgent

Important

Not important

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SCRUM

In queue Doing Done

Task Task Task

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Wednesday, September 11, 13

IDEA VALIDATION

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Wednesday, September 11, 13

IDEA VALIDATION• A/B/n testing

• Twitter/FB polls

• Wufoo survey

• Poll daddy

• Eventbrite

• Google form

• Other teamsUse the feedback to refine your MVP

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Wednesday, September 11, 13

A/B testing

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Wufoo form

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Eventbrite

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LANDING PAGE

• Unbounce.com

• Launchrock.co

• Strikingly.com

• Wordpress templates

• Twitter Bootstrap - getbootstrap.com

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Wednesday, September 11, 13

PITCH

• Landing page

• Cold email

• Cold call

• Fake ad

• Walking into the store and pitching the owner

• Kickstarter

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JUDGING CRITERIAS

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Wednesday, September 11, 13

CUSTOMER VALIDATION

• Interviewed customers?

• Integrated feedback?

• Build fanbase?

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Wednesday, September 11, 13

BUSINESS MODEL

• Different from customers?

• Acquisitions/rollout strategy?

• Realistic revenue model?

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Wednesday, September 11, 13

Execution

• Created great clear pitch?

• Have a nice design?

• Built a functional prototype?

• Executed well as a team?

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GET OUT OF THE BUILDING NOW!

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Wednesday, September 11, 13

CASE STUDY 1

How Trevor Saved 10k & 6 months

Wednesday, September 11, 13

CHEERS!

TAAVI LINDMAAUX designer & product owner

taavi@lindmaa.comtwitter: @taavilindmaa

Wednesday, September 11, 13