Internationale studenten presentatie Saxion 2011

Both Solutions

Bel: 053- 48 36 887Mail: info@bothsolutions.nl Skype: Both SolutionsTwitter: @Bothsolutions

Introduction

@mennoboth

Linkedin.com/in/mennoboth

@Bothsolutions

Social Media Revolution 2011

http://www.youtube.com/watch?v=3SuNx0UrnEo

NOW…

PAST …

•communication via screen

•Touchscreen

•24/7 connected society

Future

The Fourth Screen

http://www.youtube.com/watch?v=5V-2qQS3NY0

‘ It’s easy to start an online community, but it’s hard to get a successful online community‘

Preece (2001)

Assignment

Make a social media strategy based on 3 w’s

Who – Who do u want to reach?Which – Which platforms do u want to useWhy – What are your goals?-

- Skip commercials - Newspapers are losing readers- Listening to radio is becoming old fashioned- Ads are blocked in Webbrowsers

The media landscape is changing

But … what do we do?

Wikipedia 4,000,000 articlesYoutube 100,000,000 video’sBlogspot 200,000,000 blogs

Why?

-14 % Trust an ad-78% trust an online recommendation

(nielsen Global trust in advertising survey, 2007)

Social Media

marketing

Website

Marketing

Core product

Business social media piramid

VIRTUAL GAME WORLDS

COLLABORATIEVE PROJECTEN

CONTENT COMMUNITIES

VIRTUELE WERELDEN

Blogs

Sociale gemeenschappen

Influential:

Editors:

Audience:

Participation grade Social Media

Main Dutch networks

Hyves: Facebook: Linkedin: Twitter:Women > Men – No difference – more Female – Mainly MenLower Educated – No difference in – Higher Educated – Higher

education EducatedEvery Age – 35 < – 25 – 54 – 35<

AssignmentMake a social media strategy based on 3 w’s

Who – Who do u want to reach?Which – Which platforms do u want to useWhy – What are your goals?

- Create person for our product

Persona

Make a social media strategy based on 3 w’s

Who – Who do uwant to reach?Which – Which platforms do u want to useWhy – What are your goals?

Twitter

31% of all Twitter users follow a brand

7,8 Million brand recommendations each month

@bothsolutions

Twitter failures

- Real life examples:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

Twitter money

- Dell

6,5 Million Dollar

http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen

Twitter Language

A tweetA MentionA Direct MessageA RetweetA Hashtag

FACEBOOK

•Businesses are only allowed to open pages NOT profile. A business which opens a profile page is in direct violation of TOS.

•Business pages allow other users to become fans, but access to the individual profile pages are limited.

•Business pages do not allow the ability to invite friends

•Business pages do allow updating your status

•Business pages allow: pictures, videos, discussion board, application, wall posts, groups and other interactive elements.

Difference between Facebook profile and page

FACEBOOK

FACEBOOK

1.500.000 Organisaties hebben een actieve Facebook pagina

ie gezamenlijk meer dan 5.300.000.000 fans hebben

Bron: insiderfacebook.com – februari 2010 1,07 –3,60 Dollar

LinkedIN

Why Linkedin?

– Executives from 499 of the Fortune 500 companies use LinkedIn

– C-level management

– Networks are visual

– Discussion groups

Bel: 053 – 48 36 887 / www.bothsolutions.nl

LinkedIN

Profile pagina

Linkedin company page

Linkedin zoeken

Linkedin groups

Bel: 053 – 48 36 887 / www.bothsolutions.nl

LinkedIN

Profiel pagina

Linkedin company page

Linkedin zoeken

* Discussions * Members * Promotions * Jobs * Search * More...

Criteria

LinkedIN

LinkedINZien wie je profiel bezoekt* Gratis laatste 5 mensen

LinkedINWerken zonder premium

* Naam (Google is your friend) * Inmail

Tweetdeck

Will it blend?

– Movies watched over 100 million keer times– 700.000 fans– Distribution throughout the USA– Sales rises with 600% -

http://www.youtube.com/watch?v=X9V-goCaua0

Will it blend??

http://www.youtube.com/watch?v=3SuNx0UrnEo

Assignment

Make a social media strategy based on 3 w’s

Who – Who do uwant to reach?Which – Which platforms do u want to useWhy – What are your goals?-

Bel: 053- 48 36 887Mail: info@bothsolutions.nl Skype: Both SolutionsTwitter: @Bothsolutionswww.bothsolutions.nl

‘The Corridor’                                       Hengelosestraat 525-527              7521 AG Enschede

Thank you for the attention