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Presentatie van Both Solutions aan een groep internationale studenten van Saxion Hogescholen. Deze presentatie werd in het Engels gegeven in Enschede. Voor meer informatie, [email protected]
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Both Solutions
Bel: 053- 48 36 887Mail: [email protected] Skype: Both SolutionsTwitter: @Bothsolutions
Introduction
@mennoboth
Linkedin.com/in/mennoboth
@Bothsolutions
Social Media Revolution 2011
http://www.youtube.com/watch?v=3SuNx0UrnEo
NOW…
PAST …
•communication via screen
•Touchscreen
•24/7 connected society
Future
The Fourth Screen
http://www.youtube.com/watch?v=5V-2qQS3NY0
‘ It’s easy to start an online community, but it’s hard to get a successful online community‘
Preece (2001)
Assignment
Make a social media strategy based on 3 w’s
Who – Who do u want to reach?Which – Which platforms do u want to useWhy – What are your goals?-
- Skip commercials - Newspapers are losing readers- Listening to radio is becoming old fashioned- Ads are blocked in Webbrowsers
The media landscape is changing
But … what do we do?
Wikipedia 4,000,000 articlesYoutube 100,000,000 video’sBlogspot 200,000,000 blogs
Why?
-14 % Trust an ad-78% trust an online recommendation
(nielsen Global trust in advertising survey, 2007)
Social Media
marketing
Website
Marketing
Core product
Business social media piramid
VIRTUAL GAME WORLDS
COLLABORATIEVE PROJECTEN
CONTENT COMMUNITIES
VIRTUELE WERELDEN
Blogs
Sociale gemeenschappen
Influential:
Editors:
Audience:
Participation grade Social Media
Main Dutch networks
Hyves: Facebook: Linkedin: Twitter:Women > Men – No difference – more Female – Mainly MenLower Educated – No difference in – Higher Educated – Higher
education EducatedEvery Age – 35 < – 25 – 54 – 35<
AssignmentMake a social media strategy based on 3 w’s
Who – Who do u want to reach?Which – Which platforms do u want to useWhy – What are your goals?
- Create person for our product
Persona
Make a social media strategy based on 3 w’s
Who – Who do uwant to reach?Which – Which platforms do u want to useWhy – What are your goals?
31% of all Twitter users follow a brand
7,8 Million brand recommendations each month
@bothsolutions
Twitter failures
- Real life examples:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
Twitter money
- Dell
6,5 Million Dollar
http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen
Twitter Language
A tweetA MentionA Direct MessageA RetweetA Hashtag
•Businesses are only allowed to open pages NOT profile. A business which opens a profile page is in direct violation of TOS.
•Business pages allow other users to become fans, but access to the individual profile pages are limited.
•Business pages do not allow the ability to invite friends
•Business pages do allow updating your status
•Business pages allow: pictures, videos, discussion board, application, wall posts, groups and other interactive elements.
Difference between Facebook profile and page
1.500.000 Organisaties hebben een actieve Facebook pagina
ie gezamenlijk meer dan 5.300.000.000 fans hebben
Bron: insiderfacebook.com – februari 2010 1,07 –3,60 Dollar
Why Linkedin?
– Executives from 499 of the Fortune 500 companies use LinkedIn
– C-level management
– Networks are visual
– Discussion groups
Bel: 053 – 48 36 887 / www.bothsolutions.nl
Profile pagina
Linkedin company page
Linkedin zoeken
Linkedin groups
Bel: 053 – 48 36 887 / www.bothsolutions.nl
Profiel pagina
Linkedin company page
Linkedin zoeken
* Discussions * Members * Promotions * Jobs * Search * More...
Criteria
LinkedINZien wie je profiel bezoekt* Gratis laatste 5 mensen
LinkedINWerken zonder premium
* Naam (Google is your friend) * Inmail
Tweetdeck
Will it blend?
– Movies watched over 100 million keer times– 700.000 fans– Distribution throughout the USA– Sales rises with 600% -
http://www.youtube.com/watch?v=X9V-goCaua0
Will it blend??
http://www.youtube.com/watch?v=3SuNx0UrnEo
Assignment
Make a social media strategy based on 3 w’s
Who – Who do uwant to reach?Which – Which platforms do u want to useWhy – What are your goals?-
Bel: 053- 48 36 887Mail: [email protected] Skype: Both SolutionsTwitter: @Bothsolutionswww.bothsolutions.nl
‘The Corridor’ Hengelosestraat 525-527 7521 AG Enschede
Thank you for the attention
