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Where the everyday begins
MARKET SEGMENTATION
On demographics of:- •age, •income level, and •family life cycle
BRANDPOSITIONING
•Offer an immersive experience•Be unique•Offer outstanding customer support
POINT OF DIFFERENCE
•Prices ending in 99•Referent pricing•Price discounts
PRICING STRATEGY
Need space?
Ready-to-assemble furniture
Knock-down furniture (KD)
Flat pack furniture
Kit furniture
FUTURE SCOPE
Improvement in customer care area
Stores everywhere
History of IKEAMarket
segmentation
Brand
equity
Pricing strategy
Future
scope
SUMMARY
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