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IKEA has celebrated 25 years in the UK. Its changed the face of furniture buying on a global scale — a feat which we think is all down to its customer-centricity. It even opened in-store restaurants because its shoppers were hungry! While we pondered some awesome IKEA stats we wondered what it would be like if IKEA did content strategy. To celebrate this iconic brand here's our take on content strategy IKEA-style:
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Infographic: If IKEA did content strategy
