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Check out this marketing strategy for IKEA, as developed for the Summer 2011 New Media Driver's License course through Michigan State University.
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IKEA: The Global Cult Brand
They make money, what more could they want?
How about letting the consumers talk?
How about incentivizing consumers business?
Additional Strategies
Determining success….
Finding failures….
What’s this gonna cost me?
Can I get this for free?
Getting to work:
• Back to school• Holidays
• Spring cleaning
Anybody up for a trip to IKEA?
