Ikea Digital StrategyMercedes Salisbury

About Ikea

“To create a better everyday life for the many people”

Ikea For Dummies

Objectives + KPI

• Educate market• Attract customers to brand• Increase social media engagement

Click Watch + Read Share Interact Talk

Target Audiences

20 NothingsRemodel Me Please

• Middle Class Couple w/ kids• D-I-Y assemblers + inspiration• Like to fix whole room, not a piece

• Young adults + recent college grads• Furnish 1st apartment• Save money through D-I-Y assembly

Tools: Blog + Social Media

• Create more engaging content + conversation on social platforms

• @IkeaForDummies• SEO keywords mixed in social + blog

post, headlines, subheads, etc.

Tool: SEO + SEM

• Affordable Furniture• Modern Furniture• Easy Assemble Furniture• Ready to Assemble Furniture

Tool: Mobile

• Optimize + redesign Share Space

• Ikea For Dummies App

Budget

SEO/SEMPaid SocialBlog RelationshipsMobile + OtherAgency

Based on a $50,000/month Budget