ELI Social Media Workshop 2012

Social Media for EducatorsEDUCAUSE Learning Initiative (ELI)

Monday, February 13th, 2012

University of Wisconsin – MilwaukeeLearning Technology Center

Tanya Joosten, Sharon Stoerger, Dylan Barth, Matt Russell

LTC@uwm.edu

Today’s Workshop• Part 1: Getting Started with Social Media

– Building your network with Twitter

– Tweeting, Hashtags, & the Wall

• Part 2: Social Media and Pedagogical Uses– Twitter, Facebook, YouTube

– Cases of social media use

• Part 3: More Social Media– Managing your social network

PART 1: GETTING STARTED WITH SOCIAL MEDIA

Complete bio

Tweeting!

IntroductionsUse #ELI2012

I’m Tanya Joosten from University of Wisconsin – Milwaukee, teach communication, help other faculty use technology #eli2012

Build your network here

• Search @educauseli• Follow!

• Search #eli2012• Follow!

Popular hashtags

• #edtech

• #higheredtech

• #learnchat

• #edusocmedia

• #socmedia

• #socialmedia

• #sachat

• #edchat

Mega Education Hashtag List:http://www.cybraryman.com/edhashtags.html

Follow us!

• @tjoosten

• @csoleil

• @dylanbarth

Who do we follow? Talk to? RT?

On your campus

• Search your campus account

Others to Follow? Twibes(http://www.twibes.com)

Tips to developing a network

• Update social media profiles to include an image and a bio appropriate for the social media.

• Connect with colleagues through conference or professional group hashtags.

• Identify useful or influential colleagues and review to who they are connected.

• Participate in your educational institution’s social media accounts.

SOCIAL MEDIA AND PEDAGOGICAL USES

What is social media?

Group discussion

Why do you want to use social media in the classroom?

5 questions to consider

• What is the pedagogical need?• How will the selected social media help meet that

need?• What aspects of the learning process should be

improved?• What learning outcomes can be better achieved

through the use of the selected social media over other technologies?

• What is the expected behavior of students within the selected social media?

What is your pedagogical need?

• Increase communication and contact• Engage students through rich, current media• Gather and provide feedback in the classroom• Create a cooperative and collaborative

learning opportunities• Provide experiential learning opportunities

One case

• Need: Increase communication and contact• How will a social media help meet that need?• Students are already using it, or it is available on

mobile devices• Provides instant or immediate access to

information• Lean medium that is primarily text based• Requires focused and succinct messages with a

manageable amount of information

Twitter

Another case: Increasing communication and contact

Create a Fan Page

Faculty experiences using Facebook

Jewish Studies

Clinical Lab Sciences

Other benefits of social media

• Increases interactions between instructors and students

• Enhances communication• Builds feelings of connectedness• Overcomes the challenges of students at a

distance or in remote locations• Facilitates providing timely student feedback

• Helps students stay organized• Increases student performance• Provides a medium for instructors enhance

their identity and encourage students• Results in high levels of satisfaction of

instructors and students

Other uses of Facebook

• Supplementary materials– Videos– Articles– Websites

• Discussions• Community building inside/outside classroom• New student “recruitment”

Other uses of Twitter • Announcements• Supplemental information• Live microblogging• Connections/PLNs (e.g., Siemens, 2004)• Collect real world data• Twitter polls• Backchannel communication• Other?

SOCIAL MEDIA & VIDEO

Engage students through rich, current media

Creating a YouTube Account

Your YouTube Channel

Creating a YouTube Playlist

YouTube alternatives

Content & Publication• SchoolTube• TeacherTube• Vimeo

Educational Content• MIT World• PBS.org• TED • YouTube.EDU

And many more!

Benefits of social media

• Facilitates the use of rich and current content• Enhances student engagement• Improves student learning• Helps instructors manage their workload• Enhances 21st twenty-first-century literacy

skills for instructors and students

Other uses of social video

• Student-created content• Active learning

– Interactivity– Engagement

• Creativity

Group discussion

What are the costs associated with implementing the use of social media

for faculty, staff, and students?

MANAGING YOUR SOCIAL MEDIA

TO LINK OR NOT TO LINK…THAT IS THE QUESTION

Creating a link

Editing your Facebook-Twitter link

Linking Alternatives

• Social Dashboards– TweetDeck (http://www.tweetdeck.com/)– HootSuite (http://hootsuite.com/)– Seesmic (http://seesmic.com/)

• Social Browsers– RockMelt (http://www.rockmelt.com/)– Fizzik (http://www.fizzik.com/)

Why Social Dashboards and Browsers?• One post – multiple social media• Hashtags (e.g., #edtech)

– Class discussions– Conferences– Webinars

• Real time• Monitor multiple conversations at a glance

Social Dashboards - TweetDeck

Social Browsers – RockMelt

Questions?LTC@uwm.edu

Tanya Joostentjoosten@uwm.edu

Sharon Stoergerstoerger@uwm.edu

Dylan Barthdjbarth@uwm.edu

Matt Russellrusselmr@uwm.edu

Takeaways

• Microblog gathering and sharing of social media information #edusocmedia and #dtl2011

• Facebook examples at uwm jewish, uwm business, uwm student, and more!

• Video cases on YouTube #edusocmedia

Additional Resources• UWM Social Media Grant project

– http://uwmsocialmedia.wikispaces.com

• Presentation and Data– http://uwmsocialmedia.wikispaces.com/Presentations+by+Tanya

• Set-up Instructions– http://uwmsocialmedia.wikispaces.com/Howtosocialmedia10

• Creating a Twitter Account – http://tinyurl.com/4lkdkj3

• Creating a Facebook Fan Page– http://www.facebook.com/pages/create.php

References• Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using

technology to increase student involvement. New Directions for Student Services, 124. Retrieved http://tinyurl.com/4vygtde

• Higher Education Research Institute (HERI). (2007). College freshman and online social networking sites. Retrieved from http://gseis.ucla.edu/heri/PDFs/pubs/briefs/brief-091107-SocialNetworking.pdf

• Junco, R., Heibergert, G., & Loken, E. (2010). The effect of Twitter on college student engagement and grades. Journal of Computer Assisted Learning. http://blog.reyjunco.com/pdf/JuncoHeibergerLokenTwitterEngagementGrades.pdf

• Kopytoff, V. G. (2011). Blogs wane as the young drift to sites like Twitter. The New York Times. Retrieved from http://www.nytimes.com/2011/02/21/technology/internet/21blog.html?_r=1

• Zickuhr, K. (2010). Generations 2010. Washington DC: Pew Internet and American Life. Retrieved from http://www.pewinternet.org/Reports/2010/Generations-2010.aspx