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There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
Citation preview
Social Media Strategies for
Business
@KattStearns
What We Will Cover What Is Social Media The benefits of Social Media How to start a social media planTwitter 201
What is TwitterTwitter best practicesTwitter case studies
How to monitor your social media
Use of Social Media in the B.C. Public Service
Policy Summary No.33policy and guide on using
social media.
It’s a Social World
#YVRCanada
Crowd Source
What Is Social Media
12 Categories of Social Media
Monitoring Tools (Google Analytics) Publishing Tools (Blogging/ Wordpress)Social Networking Sites (Facebook)Micro Blogging (Twitter/ Tumbler)Widgets (Social Sharing)Collaboration Tools (Wikipedia)Photo/Video Sharing (Flickr, YouTube)Personal Broadcasting (Pod Casts)Social Commerce (Amazon)Location Based Tools (4 Squares, Facebook Places)Social Bookmarking (Digg, Stumble Upon)
Why Adopt Social Media? Listen to your audience - be a part of the
conversationWhat are they saying about you?Humanize your brand – build like and trustCommunicate in a way that inspires them to take
actionPaid, earned and owned media Inexpensive way to share your message – TIME
Why Adopt Social Media?
One key element has changed the conversation
from TV and radio to social…
Brand Advocates
Focus On How Do I Make Their Lives
Better, Rather Than Trying To Interrupt
Them To Sell a Message!
It’s not B2B or B2C.We are all in the business of P2P.
Creating a Social Media Strategy
Have a Vision
Have a Vision Understand why your organization existsWhat is it that you are passionate about?What problem are you solving? If the New York Times where to do an interview on
you what message would you want to share?
You’re doing more than just switching out light bulbs you’re…
Understand Your Audience
Who are we talking to?Who is your ideal audience? Students, staff, co-
workers, communities, businesses, government…
What Is Your Message
What Are Your ObjectivesDon’t just check the “we use social” check boxWhat business objectives are you meeting?What is the story that you are trying to get
across?Educate, entertain or empower
Now Start Looking At Social
What is the best way to share your message?Where is your audience currently?Does your audience want to have a conversation
with you there?Identify goals and metrics for the platforms
Create a Content PlanYou may be part of the organizations main social
sites or you may have your own sustainability sites
What type of content will work best to tell your story (photo, video, text…)
Create, curate and repurpose contentListen to the conversation and engage – be
helpful Identify who will be doing this and your frequency
Twitter 201
Twitter Stats190 Million unique Twitter sign ins monthly 43% use Twitter from a mobile device 40% of people don’t tweet but sign into Twitter
monthly Average Brand Response time is 11 hours 15minCustomer expected response time is 3 hours Announced Thursday they are going public
What Is Twitter?
Optimize Your Profile Twitter handle that represents your brand (name
check)Have a picture of your smiling face or your logo Bio: what you do, how your help and what your
passionate about. (thoughts are your own)Link to website Identify keywords and hashtags to use in tweets
and bioCreate lists to keep yourself organized
What do I say on Twitter?
Twitter Strategies
Tell Your Story
They might not care that you switched out a light
bulb but…
Tell Your Story They will care if it is a picture of a light bulb!
Tell Your Story
Be The Information Source
Build Connections
Crowd Source Projects
Be Helpful
Listen To The Conversation
Latitude, Longitude and Radius
Listen To The Conversation
Listen To The Conversation
Listen To The Conversation
Latitude, Longitude and Radius
Create HashtagsFollow topics, searchable, amplify meaning,
keywords, trending, promote and brand your company.
Facebook, Instagram, Google+, Vine and PinterestDon’t use punctuation or it won’t be searchableCreate a hashtag that you can use to get you
message across in all your marketing material online and offline.“How do you conserve? Share your tips for a chance to win
#IAmGreen”
Create HashtagsUse hashtags to Promote events and campaigns
before, during and after. TweetWall Pro to display tweets at eventsRun Twitter contests to get more followers and help
bring awareness to your hashtagTwitter Chats with other EM’s or with your audience Create different hashtags for specific updates
Listen To The Conversation
Listen To The Conversation
Share Your ContentTweet blog posts, reports, videos and other
content.Share tips and advise (#EMMonday, #TipTuesday)Embed tweets in your website or in documentsAfter they signup or take a pledge to send out to
their network
Share Your Content
Share Your Content
Share Your Content
Customer Service
You Don’t Have to TweetNews updates from all news outlets (headlines
only)Traffic updates #RiderAlert Contests, discounts and specials Follow favorite brands, authors and businesses for
updatesStay on top of the latest news and trends You can make your account private (not
recommended for business purposes)
How To Monitor
Social Media
What Matters To You?
Twitter Analytics
Twitonomy
KLOUT
Google Analytics
Google Adwords
Social Media Analytics Tools
Twitter Can Do More Than Just Drive Traffic
To Your Website
Small Consistent
Interactions
That Can Lead To
Big Discovery!
Questions?!?
Thank You!!What was your favorite
tip?
@KattStearns
Katt@KattStearns.com
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