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Twitter 201 Presented by Rachel Strella Strella Social Media www.strellasocialmedia.com

Twitter 201: Take Twitter to the Next Level!

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You’ve got the handle and you’re tweeting away! Now what? It’s time to hit the gas and learn how to maximize Twitter for your business! In Twitter 201, learn: How to find your niche and voice on Twitter Ways to use content, hashtags, and mentions to gain momentum When and how to transition into a relationship with your followers Devise an action plan for reaching your target audience Create your own hashtag and understand how/when to use it Develop content that’s ripe for the re-tweet

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Page 1: Twitter 201: Take Twitter to the Next Level!

Twitter 201

Presented by Rachel Strella

Strella Social Media

www.strellasocialmedia.com

Page 2: Twitter 201: Take Twitter to the Next Level!

Twitter 201 Agenda:

o Find Your Niche and Voice o Leverage Content, Hashtags,

and Mentions o Build a Relationship with Your

Followers o How to Find Leads

o Create A Branded Hashtag o Develop Re-tweetable Content

Page 3: Twitter 201: Take Twitter to the Next Level!

Note

Slides in this color correlate with your

worksheet!

Page 4: Twitter 201: Take Twitter to the Next Level!

Find Your Niche & Voice

Page 5: Twitter 201: Take Twitter to the Next Level!

Find Your Niche

What are your Twitter goals? Increase website traffic Establish credibility/authority Build your following Increase visibility/brand awareness Reach a new audience Increase engagement Customer service

Page 6: Twitter 201: Take Twitter to the Next Level!

Find Your Niche

Select 2 of these goals Increase website traffic Establish credibility/authority Build your following Increase visibility/brand awareness Reach a new audience Increase engagement Customer service

Page 7: Twitter 201: Take Twitter to the Next Level!

Find Your Niche

Who is your target audience? Age Gender Industry Location Income Interests

Page 8: Twitter 201: Take Twitter to the Next Level!

Find Your Niche

Consider your audience Age Gender Industry Location Income Interests

Page 9: Twitter 201: Take Twitter to the Next Level!

Find Your Voice

What’s your brand? Helpful Savvy No Frills Fun Friendly Trendy Outgoing

Speedy High Quality Likable Out-of-the-box Honest Sincere Mysterious

Page 10: Twitter 201: Take Twitter to the Next Level!

Find Your Voice

What’s Your Brand?

Page 11: Twitter 201: Take Twitter to the Next Level!

Find Your Voice

What’s Your Brand?

Page 12: Twitter 201: Take Twitter to the Next Level!

Find Your Voice

What’s Your Brand?

Page 13: Twitter 201: Take Twitter to the Next Level!

Find Your Voice

Pick 3 terms to describe brand Helpful Savvy No Frills Fun Friendly Trendy Outgoing

Speedy High Quality Likable Out-of-the-box Honest Sincere Mysterious

Page 14: Twitter 201: Take Twitter to the Next Level!

Leverage Content, Hashtags, and Mentions

Page 15: Twitter 201: Take Twitter to the Next Level!

Leverage Content

Tweets Should Be a Mix Of: Shared Content from Others Conversations/Mentions/RT’s Your Own Content (with links) Your Own Content (w/out links)

Page 16: Twitter 201: Take Twitter to the Next Level!

Leverage Content

Shared Content Blog posts or articles from

others

RT’s of other tweets

Page 17: Twitter 201: Take Twitter to the Next Level!

Leverage Content Conversations

Page 18: Twitter 201: Take Twitter to the Next Level!

Leverage Content

#FF or blog credits/mentions

Page 19: Twitter 201: Take Twitter to the Next Level!

Leverage Content

Your Content Your Own Content (with links)

Your Own Content (w/out links)

Page 20: Twitter 201: Take Twitter to the Next Level!

Leverage Content

What Content Can You Use? Blogs/Ezines/White Papers Email Conversations/Forums Videos/Photos/Infographics Frequently Asked Questions Other Social Media Messages Case Studies

Page 21: Twitter 201: Take Twitter to the Next Level!

Leverage Content

What content do you have? Blogs/Ezines/White Papers Email Conversations/Forums Videos/Photos/Infographics Frequently Asked Questions Other Social Media Messages Case Studies

Page 22: Twitter 201: Take Twitter to the Next Level!

Leverage Hashtags

Hashtag The pound sign or “#” sign - used to categorize content and allow you to join a conversation on common interests.

Page 23: Twitter 201: Take Twitter to the Next Level!

Leverage Hashtags

Why Use Them? For search terms related to

your brand or target audience To join an event or chat For research purposes

Page 24: Twitter 201: Take Twitter to the Next Level!

Leverage Hashtags

Search

Page 25: Twitter 201: Take Twitter to the Next Level!

Leverage Hashtags

Join an Event or Chat

Page 26: Twitter 201: Take Twitter to the Next Level!

Leverage Hashtags

For research purposes

Page 27: Twitter 201: Take Twitter to the Next Level!

Leverage Hashtags

Consider ways you can use hashtags For search terms related to

your brand or target audience To join an event or chat For research purposes

Page 28: Twitter 201: Take Twitter to the Next Level!

Leverage Hashtags

Hashtag Resource: Hashtags.org

Page 29: Twitter 201: Take Twitter to the Next Level!

Leverage Hashtags

Hashtag Resource: Hashtags.org

Search for hashtags See popular or trending hashtags View the frequency/best times for particular hashtags

Page 30: Twitter 201: Take Twitter to the Next Level!

Leverage Mentions

Mentions Mentions are a great way to

give credit where credit is due Also a great way to start

conversation or connect with others

Page 31: Twitter 201: Take Twitter to the Next Level!

Leverage Mentions

Mentions

Page 32: Twitter 201: Take Twitter to the Next Level!

Build a Relationship with Your Followers

Page 33: Twitter 201: Take Twitter to the Next Level!

Build a Relationship with Your Followers

Identify your target audience Follow them & get a feel for their

style - both on and off Twitter Do the work to get recognized and build meaningful professional relationships

Page 34: Twitter 201: Take Twitter to the Next Level!

Build a Relationship with Your Followers

Strategic interaction is key

Page 35: Twitter 201: Take Twitter to the Next Level!

Build a Relationship with Your Followers

Identify 3 Ideal Clients for Building Relationships

Page 36: Twitter 201: Take Twitter to the Next Level!

How to Find Leads

Page 37: Twitter 201: Take Twitter to the Next Level!

How to Find Leads: What We Use

Keyword Monitoring Twitter Search ManageFlitter

Page 38: Twitter 201: Take Twitter to the Next Level!

What We Use Keyword Monitoring Example: Apartments in NYC

Page 39: Twitter 201: Take Twitter to the Next Level!

What We Use Twitter Search Example: Virtual Assistant

Page 40: Twitter 201: Take Twitter to the Next Level!

What We Use Manageflitter Example: HR Director

Page 41: Twitter 201: Take Twitter to the Next Level!

How to Find Leads

Consider What Ways You Can Find Leads on Twitter

Page 42: Twitter 201: Take Twitter to the Next Level!

Create Hashtag

Page 43: Twitter 201: Take Twitter to the Next Level!

Create a Hashtag

I created a hashtag for my brand - #Strella and offer a tip of the day

Page 44: Twitter 201: Take Twitter to the Next Level!

Create a Hashtag

Steps to Creation Brainstorm hashtags that match your

offerings and voice Search Hashtags.org to see if it’s being

used and how Select a hashtag Register the hashtag at Twubs.com Use the hashtag in tweets

Page 45: Twitter 201: Take Twitter to the Next Level!

Create a Hashtag

Marketing Your Hashtag Use the hashtag in tweets Encourage others to use it Add the hashtag to business cards,

brochures, etc. Use on other social media sites (if you

dare) Run a hashtag contest

Page 46: Twitter 201: Take Twitter to the Next Level!

Create a Hashtag

Beware of hashtag fails! Susan Album Party OR…

Page 47: Twitter 201: Take Twitter to the Next Level!

Create a Hashtag

Brainstorm several hashtags for your business or brand Consider what ways you’ll market it

Page 48: Twitter 201: Take Twitter to the Next Level!

Develop Content Ripe for the RT!

Page 49: Twitter 201: Take Twitter to the Next Level!

Powerful Content

Content needs to be: authentic, helpful, relevant, and inspiring The stronger the content, the higher the chance for the RT

Page 50: Twitter 201: Take Twitter to the Next Level!

Powerful Content What Works

Page 51: Twitter 201: Take Twitter to the Next Level!

Powerful Content What Doesn’t

Page 52: Twitter 201: Take Twitter to the Next Level!

Powerful Content - Checklist

Offer Value Showcase Expertise Post Consistently Be Social Be Yourself

Page 53: Twitter 201: Take Twitter to the Next Level!

Powerful Content

Consider 2 Possible Brand Related Messages (Remember to keep them at 140 characters!)

Page 54: Twitter 201: Take Twitter to the Next Level!

Let’s Stay in Touch!

Page 55: Twitter 201: Take Twitter to the Next Level!

Want more info?

bit.ly/jumpstartkit

Page 56: Twitter 201: Take Twitter to the Next Level!

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources