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As the State Normal School at Bloomsburg, our institution’s purpose was “to teach the youth the elements of a classical education.” Today at Bloomsburg University, this underlying philosophy continues to draw students to BU, guide our academic programs, motivate our faculty and staff and prepare our graduates for successful careers. Today, we have the same purpose, but much broader scope. http://bloomu.edu/branding
Citation preview
Start with an image.
That sets a mood.
That commands a3en4on.
That tells a story.
Bloomsburg’s Brand Is straight-‐forward Authen4c and Genuine Honest Student-‐centered Focused on accomplishment
Bloomsburg … doesn’t need cheesy special effects
like spinning text, pictures that move robo4cally, or things that blink mindlessly.
This is a presenta4on. The focus should be on you. The screen is there just as an aid.
Our photos show reality. Whenever possible, leave them whole.
Feel free … to talk about the story that the photograph represents. Humanize your message.
Avoid … Cu7ng the background out of an authen;c photograph, to turn it into a generic piece of clip art. Everybody has clip art.
Specifics
The red box you see in the corner is appropriate to use on any piece. It’s strong enough to be no;ced, but simple enough not to compete with your content. Keep it against the leE edge, a liFle way down from the top.
Other brand marks
Header for large publica4ons such as the Viewbook.
Colors:
Bloomsburg’s colors are maroon (Pantone 209) and gold (Pantone 129) or (874 metallic). Because both colors are warm and saturated, use them with restraint. In academic and other sophis;cated contexts, cool and desaturated neutrals are good background colors to use. They allow the school colors to shine without clashing — like a red ;e or scarf with a charcoal suit.
Specifics on Type
The lowercase ‘g’ is the most dis;nc;ve leFer in Bloomsburg’s name. Whenever possible, use a type with a two-‐story ‘g,’ like this one.
For serif type, use Caslon when possible. The type is robust enough to suggest the university’s working class roots and it’s current athle;c prowess. Tradi;onal enough to suggest it’s history. The curves and rounded shapes reflect the warmth and human values of Bloomsburg.
The Bloomsburg University logo is our signature. It goes at the end, like this, followed by the web address.
www.bloomu.edu
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