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Lamipak Investments 1999
Branding Brief
Campaign
About Us Incorporated in 1999
Inventor of the the singlet and star sealed (aka leak proof) bags
Pioneered the coal extrusion in Singapore
Produces a wide range of plastic packaging materials from Low Density Polyethlene (LDPE) to High Molecular Weight High Density Polyethylene (HM-HDPE) films
Succeeded in manufacturing polyethylene films about 10 times thinner than the average Low-Density Polyethylene film, maintaining high standards of quality, durability and strength.
About Us
Business’ move to being a Green Plastic Bag
Manufacturer
SEA distributer for Green Addictive, D2W
Inception of LamipakLabs
People behind Lamipak
3 Major Shareholders
Group Chief Executive Officer – Sylvester Siah
oversees the daily operations
Personal Assistant to CEO – Jacqui Heng covers the marcom spectrum
Strong Believers in Green Movement
Our Mission
To set the benchmark for ecologically
friendly bags without compromising on
quality at competitive pricing
Our Vision
To be market leader in the supply chain of
ecologically friendly plastic packaging products
around the world.
Our Guiding Principals
Ecological – made from recycled plastics
Effective – Uncompromised quality & durability
Economical – Competitive in pricing
Product Divisions
Lamipak Environment – Sole Distributer of Oxobiodegradable
addictive D2w for SEA
Lamipak Green – Production of Eco-Friendly packaging
products
Lamipak Labs – R&D, Testing of plastic products
What we want to achieve
To be the market leader in green plastic
packaging
Top-of-Recall for our different product offerings
To garner greater local and regional market awareness about Lamipak’s Green Plastic Bags
Generate sales
Target Audience
First Tier
Business Partners Locally and Regionally
Business Partners
Second Tier
Government Agencies
Public
Key Messages
Top-of-recall as a safe, environmentally friendly
high quality bag for use
Lamipak is a brand to be trusted and relied for
plastic bags
Lamipak is a strong advocator for Green
movements
Value Proposition
Environmentally Friendly Bags
User-Friendly for the family
Convenient for their lifestyles
Durable and trustworthy bag
Safe
Tone
Corporate
Sophisticated
Modern
Eco-Friendly
Timeline
No Project Timeline Remarks
1 1st set of brand draft
upon IE’s approval
Mid May Full Set of
Branding CI
2 Completion of CI End June Approved CI
3 Brand Application July Brand
Execution on
Deliverables
4 PR & Advertising August Official Launch
Deliverables
Comprehensive Set of CI
PR Plan
Media Plan
Questions
Point of contact for branding :
Ms Jacqui Heng
Project Manager
6337 2277
Your Participation
Thank You
