5 simple stepsfor brands to build Snapchat success

Let’s startwith a few facts about Snapchat

DAILY ACTIVE SNAPCHATTERS

13-34USER AGE

DAILY VIDEOS:

Snapchat’s sharp rise coincides with

4 leading trends

Number 1: The need for a social platform where parents don’t have an account!

4 leading trends that influence Snapchat

Number 2: The increased demand for video contenton mobile

4 leading trends that influence Snapchat

Number 3: The proliferationof news and mediaconsumption onmobile social apps

4 leading trends that influence Snapchat

Number 4: Snapchat contentis vertical, so it ismuch easier to consume

4 leading trends that influence Snapchat

At the end of the day Snapchat is all about

me, myself and I

My NetworkDiscover friends and other Snapchatters’ stories – including celebrities and influencers

MY SNAPCHAT

SNAPCHAT ANDMY NETWORK

SNAPCHAT ANDTHE WORLD

My WorldFollow live events round the world – keep up to date with everything

And Snapchat’s product o�ering plays into this consumer need

My SnapchatDirect messaging to my friendsvia photo, video or chat

My NetworkDiscover friends and other Snapchatters’ stories – including celebrities and influencers

MY SNAPCHAT

SNAPCHAT ANDMY NETWORK

SNAPCHAT ANDTHE WORLD

My WorldFollow live events round the world – keep up to date with everything

My SnapchatDirect messaging to my friendsvia photo, video or chat

And Snapchat’s product o�ering plays into this consumer need

My NetworkDiscover friends and other Snapchatters’ stories – including celebrities and influencers

MY SNAPCHAT

SNAPCHAT ANDMY NETWORK

SNAPCHAT ANDTHE WORLD

My WorldFollow live events round the world – keep up to date with everything

My SnapchatDirect messaging to my friendsvia photo, video or chat

And Snapchat’s product o�ering plays into this consumer need

Here’s what this means for brands

The audience size is large enoughto make it a feasible platform.

Advertising sophistication now o�ers products that are impactful.

If you want to engage with ages 13-34 this is your platform!

Visit this page to access the full report

http://www.wearefetch.com/five-steps-to-snapchat-success