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This is Aaron Manfull's presentation from the 2011 Missouri Interscholastic Press Association's adviser session at J-Day.
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Aaron Manfull, Media AdviserFrancis Howell North High School, St. Charles, Mo.JEADigitalMedia.org
• Rethink your newsroom• Rework your playbook• Refresh your content
Advising a 2011 NewsroomIt’s not 1993 anymore
Intro ClassesThink BIG picture.
Similar approach by some big universities
Writing
Design
Photo
Web
Video
Intro Classes
Get them to buy into the webIntro Classes
Add hyperlinks to their stories
Add photos to their stories
Get used to sharing files electronically.Intro Classes
Allow them to get online bylinesIntro Classes
• Have them set 3 goals for the year• Work to get buy-in from the masses• Have a program-friendly URL• Work to take away something to ‘balance’ things• Start simple and build over time• Start with reduced standards, build over time• Start with fewer options, build over time• Let your wild students run wild• Don’t let web-work serve as punishment• If you’re going to micro-manage, just don’t go
online. Your brain will explode.
Making the transitionPublication Staffs
Class Structure Scenario 1
newspaper yearbook
WritersDesignersPhotographers
WritersDesignersPhotographers
Class Structure
newspaper yearbook
WritersDesigners
PhotographersSome Web
Video
Scenario 2
newspaper
WritersDesignersPhotographersSome Web
Class Structure
newspaper yearbook
Scenario 3
digital media
WritersDesigners
WebVideoPhotographersSome WritersSome Designers
WritersDesigners
Class Structure
media media
Scenario 4
digital media
WritersDesigners
WebVideoPhotographers
WritersDesigners
Class Structure
media
Scenario 5
digital media
WebVideoPhotographers
WritersDesigners
Rethinking your playbook, means you will work smarter, not harder.
Editor RolesMost everything stays the same.
Social Networking
Web Editor
Beats
Digital Media Director
Photo Editor
Video/Podcast Editor
Publicity
EIC Digital Media
(Presenter’s Note: This is not the devil’s tool.)
Staff DutiesLet them own it.
• the web is everyone’s.
• everyone has a beat.
In the 2011 Newsroom _______.
•North Central High School - Indiana
Options for beats include:•Daily News Stories•Sports Scores•Blogs•Social Media•Multimedia•Assigning beats•Overseeing Sports Scores•Live Game Coverage•(Insert Your Idea Here)
•Francis Howell North High School – Missouri
•Carmel High School - Indiana
Use Google for communication: Gmail & Docs
• My advice• Keep it simple• Make sure they have some sort of job
description/expectations • Have it deadline based• Have editors help with tracking via a
shared spreadsheet• Go with a holistic approach• You also use observation, self evals,
informal conferencing, formal conferencing
• “Give ‘em all A’s.”
The nasty “G” Word - Grading
• My advice• Signs and announcements are fine but
will only get you so far• Middle School• Personal Invites from me• Invites from staffers – bring a friend to
the meeting• Get names of people who would fit
from coaches and other teachers• Set some space aside online for info• Mail home flyers• House ad space in newspaper/inserts.
Plan a paper before registration• Use social media/have staffers use
social media
Recruiting
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