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Gather feedback using SurveyMonkey, for more information visit http://www.Cesarini.ca
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SurveyMonkey for Advisors
David Cesarini, BA, FMA
April 9, 2010
Cesarini.caCesarini.ca
Why SurveyMonkey?
• Feedback from client, prospects– Annual client feedback– Group presentation feedback
Where to Start?
• Build survey
• Invite participants
• Analyze reviews
Building Your Survey
• Keep it short
• Open-ended questions• “What do like about my advisory service?”• “What would you recommend for improvement?”
• Rating scale– “Please rate today’s session on life insurance”
• Recommendations– “Would you recommend this service?”
Inviting Survey Participation
• Email• invite individual recipients
• Social Media• publish survey on Facebook, Twitter, LinkedIn• add survey to your website
Analyze Your Reviews
• Positive reviews– can be marketed as critical praise (ask
permission if not anonymous)
Negative reviews– improve service accordingly
Social Media Marketing Workshop
• Want some hands-on training? – See the selection of event marketing
workshops at Workshop.Cesarini.ca
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