WORDCAMP DAYTON€¦ · WORDCAMP DAYTON How to use your WordPress Website for Marketing Twitter:...

WORDCAMP DAYTON

How To Use Your WordPress Website for Marketing

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Janette Dywasuk

WORDCAMP DAYTONHow to use your WordPress Website for Marketing

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DEVELOPERS ROCK

But they are typically not marketers.

Once they build your amazing website

the next step is to get business

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WEBSITES THAT SELLFOCUS ON CONVERSION

Start with getting visitorsThat become leads

To nurtureInto sales

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AFTER THE SALEFOCUS ON REPEAT SALES

Do an amazing jobStay in touch

Up-sell into more services or productsRepeat customers are typically your best customers

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CUSTOMER CHURN

Set a Goal and Make a Plan

Only lose customers that you want to lose!

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MARKETING TECHNIQUESLearn Organic SEO or Pay Google for AdWords Have A Responsive, Mobile Ready SiteMake Your Site FastWrite Quality, Fresh Content Use Social Sharing / Social MediaBuild Your Email ListCreate Amazing Landing Pages with CTA’sUse CRM + Marketing AutomationRefine your UX (use heat maps)

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HOW TO GET THEM

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START WITH ORGANIC SEOPotential Customers

Need to find your website via SERPs

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ON-PAGE OPTIMIZATIONGet the basics right!

Page Titles ~ Meta Descriptions ~ Alt TagsLong Tail Keywords ~ H1 - H5

Quality Content, No Duplicate Content

https://moz.com/learn/seo/on-page-factors

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KNOW THE FREEBIES

Use Google My Business, Google ReviewsBing Webmaster Tools

Relevant Directories and Listings

http://blog.hubspot.com/blog/tabid/6307/bid/10322/The-Ultimate-List-50-Local-Business-Directories.aspx

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FOLLOW THE RULES

Responsive, mobile ready.More than HALF of searches are done on mobile

Check your site:https://www.google.com/webmasters/tools/mobile-friendly/

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MAKE YOUR WEBSITE FAST

There is now a need for speed!

Always Optimize ImagesUse a Caching Plugin

MinifyCompress

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CHECK YOUR SPEED

http://yslow.org/http://tools.pingdom.com/fpt/

https://gtmetrix.com/https://developers.google.com/speed/pagespeed/insights/

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WRITE FRESH CONTENT

Do you have expertise in your subject area?

Headlines ruleDo your homeworkUse a headline toolConduct A/B testing

Write for quality vs. quantity

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PUBLISH ON YOUR BLOG

An awesome piece of contentthen

PROMOTE IT

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BUILD YOUR EMAIL LIST

Offer something your target market wantsSegment your list (wide product range)

Collect business cards and get them entered!Run a contest or giveaway

Offer a discount or preferred status

Email lists are a business asset

http://www.socialmediaexaminer.com/5-creative-ways-to-grow-your-email-list/

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THEN CONVERT

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USE AN OPT-IN PLUG-IN

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http://www.designbombs.com/best-email-list-building-plugins-wordpress/

TRY A FEATURE BOX

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https://wordpress.org/plugins/plugmatter-optin-feature-box-lite/

TRY A FEATURE BOX

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LANDING PAGES

What is the Goal of the page?Earn attention ~ master the hook

Don’t sell ~ solve problemsUse sensory/aspirational language

Paint pictures with your wordsUse power words

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LANDING PAGES

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WHAT IS THE CALL TO ACTION

Have an irresistible product (maybe its you?)Trigger an emotional reactionProvide incentives or urgency

Be clear on what the desired action isTest and retest for best results

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CRM + MARKETING AUTOMATION

Have a databaseUse the database

Learn to use the new toolsif not, MailChimp or AWeber

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USE SOCIAL MEDIA

Make a planUse a sharing plugin on your website

Use SM to gain reach & influenceUnderstand the demographics of the platform

Drive your network back to your websiteInclude relevant hashtags and mentions

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UX + HEAT MAPS

Does your website draw them in or bounce them out?

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TOOLS + PLUGINSAudit: Screaming FrogSpeed: WP Rocket

Analytics: Google Analytics, Google Search ConsoleOrganic SEO: Yoast SEO

Heatmaps: HotJarBacklinks: ahrefs.com

Image Optimizer : Short Pixel Image OptimizerBroken Links: Broken Link Checker

Add Scripts/Codes: Tracking Code ManagerOpt In Forms: Bloom, Optin Monster, SumoMe

CRM: Pipedrive or InsightlyMarketing Automation: Drip or Leadsquared

Use Sharing Plugins and/or Click To Tweet

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BONUS PLUGINSWordfence SecurityLimit Login Attempts

WP TouchSimple 301 Redirects

Pure ChatEditorial CalendarWhite Label CMS

WordPress Full Screen Search OverlayRelevanssi

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