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Why is storytelling key?
Examples of great storytellers
Elizabeth Gilbert, author of Eat, Pray, LoveTook a journey of self-discovery and wrote a best-selling book that connected with millions of people world-wide.
Pixar StudiesModern day storytellers using state-of-the-art tools to share stories that make you feel all the feels.
Walt DisneyCreated a magical empire that’s wildly successful while giving people hope and sparking imagination.
TELLING YOUR BRAND’S STORY
Be consistent
Clear message
Build drama
Invite guests into your story
Share the spotlight
Who tells a good story online?
• Brands that shine!
Skittles
Oreo
Go Pro
Your blog
Tools to help tell your story
Seen.coEvery hashtag tells a story
Seen automatically collects and ranks the best media for any event
StorifyGathers social media content from around the internet
Create your own storyline with images and social media posts
Socially shareable
VideoYouTube
Vine
Native upload to Facebook
Live streaming videoPeriscope
Facebook Live
Google+ Hangouts
Blab
Canva for designCreate a brand kit
Saves your designs for reuse
Work with a designer or team
TrelloGet organized
Works on desktop, tablet, and smartphone
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