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University of Florida Center for Supply Chain
Management
September 20, 2013
then & now Born 1946
Two Detroit engineers Frank Cotter and G. Howlett Davis harnessed the natural insulating powers of air to create a permanently sealed, double-wall tumbler. Combining the last three letters of each of their last names, Cotter and Davis dubbed their new cup brand “Tervis.”
Tervis is a family-owned company and all products are made in America, in sunny North Venice, FL.
The company is experiencing incredible growth, due to:
• Licensing expansions & partnerships • National distribution at leading retailers • Tervis-owned store expansion • Product innovation
67 Years later…
12oz
10oz
24oz
10oz Wavy
24oz water bottle
mug 16oz
ladies and gentlemen the drinkware line-up
product features and benefits Tervis quality – fun and functional
convenient and colorful accessories built to maximize the fun
lids
handles
straws
16oz shaker top
Many of our accessories come in a wide variety of colors!
more than a cup: design
Original design
customization
Licensed art
personalization
more than a cup: design where our art comes from
in-house designers A wide variety of designs are created by our in-house creative team.
outside artists We reach out to artists who have a unique style that enhance the Tervis brand. Some of our artists include: Molly Z, Caroline Simas and Waldo Ramirez.
licensed art We adapt art created by our licensed partners and create original designs for our licensees too.
licenses recognizable & leading brands
embroidered: The Tervis Standard. Rich look and visual appearance. High quality stitched emblems. Up to ten (10) colors. 5-8 week lead time. twill: Similar to embroidery. Made up of layered cut outs of fabric. Allows for crisp edges and designs.
Up to three (3) colors. 4 week lead time.
vinyl decals: Especially good for images with thin-lines or grayscales. Many single color designs, such as initials and monograms, use this method.
Up to four (4) colors. 2-4 week lead time.
dye-sublimation: A combination of embroidery and printing technologies that allows finer detail but still conveys the Tervis Standard by appearing stitched.
No color limit. 5-8 week lead time.
wraps: Design printed on a transparent sheet that covers the entire surface area. The ultimate in flexibility & speed.
No color limit. 2-4 week lead time.
more than a cup: design decoration techniques
more than a cup: loyalty
…owning Tervis, shows I know what is best in drinkware. My family and friends sometimes think I'm obsessive – only using Tervis. And then they try Tervis and understand!
“ “
fan-feedback & fanaticism
Passionate customers that have surpassed
415,000+ Facebook fans
Facebook following
Tervo-maniac [turv-i-may-nee-ak] – An individual whose love and passion for Tervis products is fanatical. One would find Tervomaniacs actively sharing on our social platforms and act as self-proclaimed brand ambassadors.
- Janet G.
indirect distribution channels
Tervis sells through 1000’s of retailers, golf clubs, and blue-chip accounts
b2b website; the place2b
• Secure usernames & multiple users/accounts
• Saved order history
• Complete product assortment
• Exports lists to Excel
• Order POP fixtures, signage, videos
• Download plan-o-grams, display photos,
exclusive assortments, forms: pricing &
personalization order forms
brand merchandising: stores bursting with color & fun
Tervis stores provide the ability to be immersed in the Tervis experience.
Foot traffic in high-tourist areas such as Charleston, Savannah, Miami and Key West and now the Mall of America with more than 40 million visitors annually
Tervis stores
20 stores and counting!
6.7 million total visits 4.2 million unique visits
54.3 million page views
award-winning website
230,000+ email subscribers
4:31 avg visit duration
80,738 Highest daily visit
customyzer: launched last year
Special fixtures and POS to enhance the consumer experience and education in-store.
brand merchandising
Multi-functional fixture tree
benefits book
window clings Tower fixtures
POS signage
3-D Tervis logo
World’s First Smart Cup
national advertising
• First national ad campaign achieved (6 months in market) • Over 324 million impressions; online
campaign presence exceeded brands such as McDonald’s and Gatorade
• Awarded Best Mobile Barcode campaign
building awareness with national advertising
Be a Fan.
national advertising
• New: video 2.1M views 84% video completion
• Campaign in market; similar impressions and media
Even when you can’t be.
Operations
Made to Order Operation: • Mass Customization: Produce Tumblers after they are sold
• Demand “pulls” material through supply chain versus “push” in a make-to-stock environment
• A Sales Orders line(s) flow through production line in sequence, allowing for complete pack & ship
• No finished goods inventory
Operations A Typical Day: • Tervis operates 3 production shifts:
• 2,500 Orders
• 20,000 Order Lines
• Produce 3,000+ different SKUs (UPCs)
• Currently produce ~80,000 tumblers/day
• Average order-to-ship lead-time of 4 days (All channels)
Summer Internship Program (potential project opportunities)
• Improve various processes in the logistics, scheduling, and inventory management areas
• Opportunity to work in new ERP implementation. Oracle E-business Suite
• Improve process flow and material quality by developing a new style of internal reusable packaging in the supply chain
• Improve reporting and data analysis utilizing Business Intelligence tools in Oracle e-business Suite
• We can discuss others during the interview process
Internship Candidate Criteria:
• Junior level and above
• Minimum GPA of 3.0
• Strong communication and team skills
• Ability to locate to Sarasota/Venice area
• Ability to operate in a fast-paced environment
Sarasota Area is a great place to stay during your internship!!
Contrary to what you may believe……some Sarasota area residents are young and we have a nightlife!!
Questions?
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