University of Florida Center for Supply Chain

Management

September 20, 2013

then & now Born 1946

Two Detroit engineers Frank Cotter and G. Howlett Davis harnessed the natural insulating powers of air to create a permanently sealed, double-wall tumbler. Combining the last three letters of each of their last names, Cotter and Davis dubbed their new cup brand “Tervis.”

Tervis is a family-owned company and all products are made in America, in sunny North Venice, FL.

The company is experiencing incredible growth, due to:

• Licensing expansions & partnerships • National distribution at leading retailers • Tervis-owned store expansion • Product innovation

67 Years later…

12oz

10oz

24oz

10oz Wavy

24oz water bottle

mug 16oz

ladies and gentlemen the drinkware line-up

product features and benefits Tervis quality – fun and functional

convenient and colorful accessories built to maximize the fun

lids

handles

straws

16oz shaker top

Many of our accessories come in a wide variety of colors!

more than a cup: design

Original design

customization

Licensed art

personalization

more than a cup: design where our art comes from

in-house designers A wide variety of designs are created by our in-house creative team.

outside artists We reach out to artists who have a unique style that enhance the Tervis brand. Some of our artists include: Molly Z, Caroline Simas and Waldo Ramirez.

licensed art We adapt art created by our licensed partners and create original designs for our licensees too.

licenses recognizable & leading brands

embroidered: The Tervis Standard. Rich look and visual appearance. High quality stitched emblems. Up to ten (10) colors. 5-8 week lead time. twill: Similar to embroidery. Made up of layered cut outs of fabric. Allows for crisp edges and designs.

Up to three (3) colors. 4 week lead time.

vinyl decals: Especially good for images with thin-lines or grayscales. Many single color designs, such as initials and monograms, use this method.

Up to four (4) colors. 2-4 week lead time.

dye-sublimation: A combination of embroidery and printing technologies that allows finer detail but still conveys the Tervis Standard by appearing stitched.

No color limit. 5-8 week lead time.

wraps: Design printed on a transparent sheet that covers the entire surface area. The ultimate in flexibility & speed.

No color limit. 2-4 week lead time.

more than a cup: design decoration techniques

more than a cup: loyalty

…owning Tervis, shows I know what is best in drinkware. My family and friends sometimes think I'm obsessive – only using Tervis. And then they try Tervis and understand!

“ “

fan-feedback & fanaticism

Passionate customers that have surpassed

415,000+ Facebook fans

Facebook following

Tervo-maniac [turv-i-may-nee-ak] – An individual whose love and passion for Tervis products is fanatical. One would find Tervomaniacs actively sharing on our social platforms and act as self-proclaimed brand ambassadors.

- Janet G.

indirect distribution channels

Tervis sells through 1000’s of retailers, golf clubs, and blue-chip accounts

b2b website; the place2b

• Secure usernames & multiple users/accounts

• Saved order history

• Complete product assortment

• Exports lists to Excel

• Order POP fixtures, signage, videos

• Download plan-o-grams, display photos,

exclusive assortments, forms: pricing &

personalization order forms

brand merchandising: stores bursting with color & fun

Tervis stores provide the ability to be immersed in the Tervis experience.

Foot traffic in high-tourist areas such as Charleston, Savannah, Miami and Key West and now the Mall of America with more than 40 million visitors annually

Tervis stores

20 stores and counting!

6.7 million total visits 4.2 million unique visits

54.3 million page views

award-winning website

230,000+ email subscribers

4:31 avg visit duration

80,738 Highest daily visit

customyzer: launched last year

Special fixtures and POS to enhance the consumer experience and education in-store.

brand merchandising

Multi-functional fixture tree

benefits book

window clings Tower fixtures

POS signage

3-D Tervis logo

World’s First Smart Cup

national advertising

• First national ad campaign achieved (6 months in market) • Over 324 million impressions; online

campaign presence exceeded brands such as McDonald’s and Gatorade

• Awarded Best Mobile Barcode campaign

building awareness with national advertising

Be a Fan.

national advertising

• New: video 2.1M views 84% video completion

• Campaign in market; similar impressions and media

Even when you can’t be.

Operations

Made to Order Operation: • Mass Customization: Produce Tumblers after they are sold

• Demand “pulls” material through supply chain versus “push” in a make-to-stock environment

• A Sales Orders line(s) flow through production line in sequence, allowing for complete pack & ship

• No finished goods inventory

Operations A Typical Day: • Tervis operates 3 production shifts:

• 2,500 Orders

• 20,000 Order Lines

• Produce 3,000+ different SKUs (UPCs)

• Currently produce ~80,000 tumblers/day

• Average order-to-ship lead-time of 4 days (All channels)

Summer Internship Program (potential project opportunities)

• Improve various processes in the logistics, scheduling, and inventory management areas

• Opportunity to work in new ERP implementation. Oracle E-business Suite

• Improve process flow and material quality by developing a new style of internal reusable packaging in the supply chain

• Improve reporting and data analysis utilizing Business Intelligence tools in Oracle e-business Suite

• We can discuss others during the interview process

Internship Candidate Criteria:

• Junior level and above

• Minimum GPA of 3.0

• Strong communication and team skills

• Ability to locate to Sarasota/Venice area

• Ability to operate in a fast-paced environment

Sarasota Area is a great place to stay during your internship!!

Contrary to what you may believe……some Sarasota area residents are young and we have a nightlife!!

Questions?