Unitec - August 2010

Unitec – Your online profile

The Internet – Your Path to Success

• Realestate.co.nz – a background

• Your Online Profile

- Group Activity

• Your Listings

- Lab Work

But first, who is realestate.co.nz?

Over 440,000 people looking / mth

Over 316,000 ‘clicks’ to industry sites / mth

Over 25,000 emails to industry / mth

Leader in International Traffic

Clear leader in Specialist Real Estate

Clear leader in Residential Real Estate

So...what is an online profile? 

• To provide a credible trusted

reference check

• To showcase your expertise

• To help build your reputation

• To be found where the

buyers are looking

•But mainly – TO GET YOU

MORE LISTINGS

Why YOU need an online profile?

Edging ever closer to 100% online search

Close to 3hrs per week spent online…

New Age of Communication

Be Found!

Who can I trust to market my parents house in Tauranga?

Who seems to be the local expert in selling city apartments?

Before Simon comes round tomorrow to appraise the house, let’s review his profile.

Who seems to be the best real estate agent in Kingsland?

What do people find when they Google you?

GOOGLE YOURSELF! Make sure it is contextual to Real Estate!

Realestate.co.nz Profile

Login / sign up / profile yourself

Build your profile – free of charge

Featured Agent

• Cost effective marketing

• Massive coverage

• Targeted audience

• Working for you 24/7

• Perceived to be the best

• Secure more listings

• Increase your sales

Visibility in Google = Power!

Agent Voices

Set up Email Alerts for your area and keep track of potential new listings......

What are your competitors listing?

Conference 2010!

ACTIVITY 1.0

1.01 Group Activity:a) 5 key points on Realestate.co.nzb) 5 things that constitute an online profile

IN LAB1.02 Set up an email alert for your area

1.03 Find:Unconditional BlogNZ Property ReportAgent Voices

Unitec – Profiling your listings

What are the buyers looking for?

Get the basics right!

Address

Price

Maps

More images

Larger/high quality images

TELL A STORY!

MAKE YOUR LISTINGS STAND OUT!

What not to do!!

What not to do!!

Photos are so important!

Power up your Listings...

1. Vendor Paid Marketing - $250

2. Two Week Campaign – ideal for lead up to Tenders/Auctions!

3. 10 x the traffic!

4. Limited to just 3 premium spots per suburb.

5. Rotates 6 spots on Home Page

6. Rotates 3 spots on District Page

....and make them a feature

Compare two similar listings

Compare two similar listingsSta

ndar

d

Featured

Standard Listing - views after 1 month

217 views

Featured Listing - views after 1 month

1855 views

Impress your Vendors...

... Get them more buyers!

... Show them how many potential buyers are looking at their home!

... and where they come from

ACTIVITY 2.0

IN LAB2.01 Add a property to ‘My Property’

2.02 Find:Listing Statistics

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