Unitec - August 2010

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  • 1.Unitec Your online profile

2. The Internet Your Path to Success

  • Realestate.co.nz a background
  • Your Online Profile - Group Activity
  • Your Listings - Lab Work

3. But first, who is realestate.co.nz? 4. Over 440,000 people looking / mth 5. Over 316,000 clicks to industry sites / mth 6. Over 25,000 emails to industry / mth 7. Leader in International Traffic 8. Clear leader in Specialist Real Estate 9. Clear leader in Residential Real Estate 10. So...what is an online profile? 11.

  • To provide a credible trustedreference check
  • To showcase your expertise
  • To help build your reputation
  • To befoundwhere the
  • buyersare looking
  • But mainly TO GET YOUMORE LISTINGS

Why YOU need an online profile? 12. Edging ever closer to 100% online search 13. Close to 3hrs per week spent online 14. New Age of Communication 15. Be Found! Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house,lets review his profile. Who seems to be the best real estate agent in Kingsland? 16. What do people find when they Google you? GOOGLE YOURSELF!Make sure it is contextual to Real Estate! 17. Realestate.co.nz Profile 18. Login / sign up / profile yourself 19. Build your profile free of charge 20. Featured Agent

  • Cost effective marketing
  • Massive coverage
  • Targeted audience
  • Working for you 24/7
  • Perceived to be the best
  • Secure more listings
  • Increase your sales

21. Visibility in Google = Power! 22. Agent Voices 23. Set up Email Alerts for your area and keep track of potential new listings......What are your competitors listing? 24. Conference 2010! 25. ACTIVITY 1.0

  • 1.01Group Activity:
  • a)5 key points on Realestate.co.nz
  • b)5 things that constitute an online profile
  • IN LAB
  • 1.02 Set up an email alert for your area
  • 1.03 Find:
  • Unconditional Blog
  • NZ Property Report
  • Agent Voices

26. Unitec Profiling your listings 27. What are the buyers looking for? 28. Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT! 29. What not to do!! 30. What not to do!! 31. Photos are so important! 32. Power up your Listings...

  • Vendor Paid Marketing - $250
  • Two Week Campaign ideal for lead up to Tenders/Auctions!
  • 10 x the traffic!
  • Limited to just 3 premium spots per suburb.
  • Rotates 6 spots on Home Page
  • Rotates 3 spots on District Page

....and make them a feature 33. Compare two similar listings Compare two similar listings Standard Featured 34. Standard Listing - views after 1 month 217 views 35. Featured Listing - views after 1 month 1855 views 36. Impress your Vendors... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from 37. ACTIVITY 2.0

  • IN LAB
  • 2.01 Add a property to My Property
  • 2.02 Find:
  • Listing Statistics

38. Enjoyed the presentation? www.slideshare.net/jodicottle