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Hotels & online media
Caroline Zandbergen
Zoover
Internet penetration Europe
Source: www.internetworldstats.com
Degree of trust in forms of advertising
Source: PhoCusWright’s Consumer Travel Report
What is influencing your travel planning
Source: PhoCusWright’s Consumer Travel Report
• read twitter and re-tweet with your followers• tweet special offers
• create a hotelpage on social networks• copy past positive quotes• create new interesting content
• leave positive responses on blog and share contacts
• show off your property/event/interview guests
Ways to use social media for your
hotel
Ways to use social media for your hotel
Zoover TripAdvisor
Trivago
Zoover
One of the biggest
independent travel portals in
Europe
Consumer orientated website
Over 1 million reviews of
destinations and
accommodations
120 million visitors a year
No direct sales
Zoover Facts
2006 2007 2008 2009 2010
Countries 3 4 13 20 25
Visitors 15 mil. 40 mil. 60 mil. 80 mil. 120 mil.
Reviews 50.000 250.000 750.000 1.000.000 1.500.000
Destinations 50.000 75.000 175.000 250.000 350.000
Average figure review
78% of the reviews score > 7
Hotel owner module
Free, easy and quick registration
Continuous control/update of your hotel data, fotos and videos
Increase traffic to your website
Interact with visitors and possible new clients
Respond on reviews
Single accommodation syndication
Free advertisement/branding for your hotel
Example response on Zoover
Zoover gadget integrated in your web
Extra exposure by Premium Account
Prominent leader board banner on your Zoover accommodation page
Direct link to your own website
On all 19 international websites (nl/be/de/fr/es/pt/it/at/ch/pl/tr/uk/com/fi/no/dk/se/cz/br) + vakantiereiswijzer.nl
One year exposure towards possible 120 million visitors
Extra exposure on all international Zoover websites (19) + vakantiereiswijzer.nl) on region level
Free flyers for your guests
Example Premium Account
Special offer for AHP members
For members €340,- per year (excl. 19% VAT) (normal price €400)
Smart marketing
Monitor the web
Ask your clients to leave a review
Give free acces to WIFI
Respond on reviews, also negative ones
Turn positive reviews into viral (mouth-to-mouth)
Effect of feedback
Increase of visitors (word of mouth)
Less complaints (right expectations)
Branding
Turnover (22%-49%)
Involve all your employees
Sales
Marketing
HR
Front desk
Housekeeping
Any questions?
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