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THE DISRUPTORS,THE MISCHIEF MAKERS
FÉILIM MAC AN IOMAIREFAY-LUM MOCK UN UM-RA (BECAUSE I KNOW YOU’RE WONDERING)@FEILIMMAC
BACKGROUND
THE JOB HUNT
EUREKA!
THE PLAN...
GREAT SUCCESS!
ORIGINS
WHY NOT SELLGAMBLING AS ENTERTAINMENT?
IT’S AN ANSWER TO ABUSINESS PROBLEMAND THEREFORE THEBUSINESS LOVES IT
WHY MISCHIEF WORKS FOR PADDY POWER
IT PAYS TO BE DIFFERENT
METHOD TO THE MADNESSTHE SPECIAL INGREDIENTS AT THE HEART OF THE ACTION
INNOVATIVEAUDACIOUS
MAKE A GREAT PICTURESTICK IT TO THE MAN / CONTROVERSY
SHARE THE IDEA
IRRESISTABLE TO THE MEDIA & SHAREABLE FOR PUNTERS
=
BEING DIFFERENTCAN PAY OFF
BEING DIFFERENTCAN PAY OFF
BEING DIFFERENTCAN PAY OFF
BEING DIFFERENTCAN PAY OFF
TAKING RISKS CANPAY OFF, BUT…
TIPS FOR DOING THINGS DIFFERENTLY
FIND YOUR OWN BRAND PURPOSE AND REMAIN TRUE TO IT
SEARCH THE NEWS AGENDA DAILY FOR OPPORTUNITIES
IF YOU’RE GOING TO BE PROVOCATIVE CHOOSE YOUR TARGET WISELY
DON’T BE AFRAID TO FAIL
A LITTLE GOES A LONG WAY WHEN THERE’S GENUINE GOODWILL
GO RAIBH MÍLE MAITH AGAIBH
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