THE DISRUPTORS,THE MISCHIEF MAKERS

FÉILIM MAC AN IOMAIREFAY-LUM MOCK UN UM-RA (BECAUSE I KNOW YOU’RE WONDERING)@FEILIMMAC

BACKGROUND

THE JOB HUNT

EUREKA!

THE PLAN...

GREAT SUCCESS!

ORIGINS

WHY NOT SELLGAMBLING AS ENTERTAINMENT?

IT’S AN ANSWER TO ABUSINESS PROBLEMAND THEREFORE THEBUSINESS LOVES IT

WHY MISCHIEF WORKS FOR PADDY POWER

IT PAYS TO BE DIFFERENT

METHOD TO THE MADNESSTHE SPECIAL INGREDIENTS AT THE HEART OF THE ACTION

INNOVATIVEAUDACIOUS

MAKE A GREAT PICTURESTICK IT TO THE MAN / CONTROVERSY

SHARE THE IDEA

IRRESISTABLE TO THE MEDIA & SHAREABLE FOR PUNTERS

=

BEING DIFFERENTCAN PAY OFF

BEING DIFFERENTCAN PAY OFF

BEING DIFFERENTCAN PAY OFF

BEING DIFFERENTCAN PAY OFF

TAKING RISKS CANPAY OFF, BUT…

TIPS FOR DOING THINGS DIFFERENTLY

FIND YOUR OWN BRAND PURPOSE AND REMAIN TRUE TO IT

SEARCH THE NEWS AGENDA DAILY FOR OPPORTUNITIES

IF YOU’RE GOING TO BE PROVOCATIVE CHOOSE YOUR TARGET WISELY

DON’T BE AFRAID TO FAIL

A LITTLE GOES A LONG WAY WHEN THERE’S GENUINE GOODWILL

GO RAIBH MÍLE MAITH AGAIBH