Steps to take before building an App (1)

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STEPS TO TAKE BEFORE BUILDING AN APP

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DirectorMIKE EBINUM

+61 0431 209 069 mike@seeddigital.co

WHO AM I ?

Product Developer/ Suit / Software Engineer/ Innovation consultant/ Startup founder/Investor

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ABOUT SEEDA brief overview of who

we are, how we came to be and how we work 1.

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BUSINESS(VIABILITY)

TECHNOLOGY(FEASIBILITY)

HUMAN VALUES(USABILITY / DESIRABILITY) INNOVATIVE

SOLUTIONS

We craft and develop digital products.

Transforming early-stage ideas into beautiful products and successful businesses.

Partner with companies to develop and foster innovative solutions to business problems using technology that can help them adapt, transform and develop.

ABOUT US

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OUR SERVICES

STRATEGY

Digital Strategy

Product & MVP Strategy

Brand Strategy

Revenue Strategy

Growth Strategy

Innovation

SCALABILITY

Innovation

Dev Ops

Cloud Infrastructure

Data Analytics & Reporting

DESIGN

Experience Design

UI Design

Prototyping

Branding

Visual Design

Mobile & Web Design

WEB & MOBILE DEVELOPMENT

Enterprise Applications

eCommerce

iOS & Android

Web & Mobile

Responsive Web Applications

TRACTION

Digital Marketing Optimisation

Growth Strategy

Growth Hacking

CRO - Conversion Report Optimisation

SUPPORT

Support Services

QA & Functional Testing

Hosting & Maintenance

Analytics & Reporting

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Apps are everywhere

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WHAT’S AN APP ANYWAY

An app - application - is a computer program built with a specific practical purposes,

especially in industry.

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WHAT’S AN APP ANYWAY

An app is not a business, it’s a function. - James Altucher

A business has customers, revenues, and helps people solve problems.

Apps are things created by humans for other humans to solve a problem

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Things to think of

For your consideration

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Design Thinking is a process that systemises the prototyping of ideas and practices to solve problems.

By taking a structured approach to the creation of ideas and implementation of practices, it maximises the chances of success.

Design thinking involves developing new ideas and practices which are based

on evidence and other successful ideas. These ideas are refined and converted into practices, which are then rigorously tested to determine their efficacy.

When a practice is determined to be effective, it is scaled to enhance its impact.

USE DESIGN THINKING

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Design in its most effective form is a process, an action, a verb not a noun.

Design is most often used to describe an object or end result

DESIGN THINKING

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DESIGN VS DESIGN THINKING

Design thinking allows you to come up with solutions that are empathic, engage with your customers and provides value

Design is the most powerful tool and when used effectively, can be the foundation for driving a brand or business forward.

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DESIGN VS DESIGN THINKING

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DESIGN VS DESIGN THINKING

Details: http://priceonomics.com/why-ups-trucks-dont-turn-left/

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Design thinking is a problem solving approach to ensure an empathetic and holistic experience.

Great for specific kinds of problems

Traditional Analytics good for “Tame” problems

● puzzles

Good for Mysteries “Wicked problems”, mostly problems involving Humans (eg. Healthcare)

This lends

● Business Model Innovation● Product Innovation

HOW DESIGN THINKING FITS INTO BUSINESS

INNOVATIVESOLUTIONS

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FRAMEWORK FOR DESIGN THINKING

Source: Jeanelle Liedtka

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5 STEPS

1. Identify an opportunity / market research high level 2. What is? (Current reality) Define problem 3. What if (Future invisioned) Create and consider many

options 4. What wows (refine selected options, repeat)5. What worked? Pick winner

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Overview Identify an opportunity and conduct market research high level

Another way to say it is defining the right problem to solve. Design thinking requires a team or business to always question the brief, the problem to be solved.

Goal: To define and revise the opportunity before embarking on its creation and execution.

How: Scope high level overview

Observer takes a seat Customer Journey Mapping - see http://uxmastery.com/how-to-create-a-customer-journey-map/

Cross functional insight Make assumptions to test

STEP 1: IDENTIFY OPPORTUNITY

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What is? (Current reality) Define problem

No matter how obvious the solution may seem, many solutions should be created for consideration.Create them in a way that allows them to be judged equally as possible answers.

Present the problem, what is its impact, what are the consequence of not solving this problem and what are the emotions the problems creates for people involved

In-depth research on the marketIdentify insights

Question your assumptions: List them out, rule them out by validation and testingDefine customer Personas

Customer fitBranding

Create and consider many options:Solve the problem

Look at a problem from more than one perspective always yields richer results.

STEP 2: WHAT IS

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What if (Future invisioned)Brainstorm

Business model canvas (We will develop this on the next slide)

How do we use the BMC:Develop concepts

Use casesCreate some napkin pitches

Funnels into:Pitch strategy

STEP 3: WHAT IF

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BUSINESS MODEL CANVAS

PHASE 1

PHASE 2

PHASE 3

STEP 3: WHAT IF

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What wows (refine and review selected options, repeat)

Any promising results? They need to be embraced and nurtured.

Surface key assumptions

Given a chance to grow protected from the evil idea-killers of previous experience.

Even the strongest of new ideas can be fragile in their infancy.

Make a “pretotype”

Journey mapping

Design thinking allows their potential to be realized by creating an environment conducive to

growth and experimentation, and the making of mistakes in order to achieve out of the ordinary

results.

Redo Business Model Canvas (optional)

STEP 4: WHAT WOWS

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STEP 4: WHAT WOWS

Customers want it

We can do it

Economics can sustain it

Wow zone

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Design process is an ongoing journey. It is the process of testing, recording information and reviewing what has been learned. Add in

reviews to optimise your product.

IMPLEMENTATION, REVIEW & ONGOING SUPPORT

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Immerse yourself in customer data

Generate ideas

Surface Assumptions

Conduct a small experiments

Revise Ideas

Assumptions Proven Assumptions Proven

Assumptions Disproven

TableScale

ITERATIVE LOOP

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STEP 5: WHAT WORKED

“Pick the Winner”

At this point enough road has been traveled to insure success. It's the time to commit resources to achieve the early objectives.

● Get feedback from stakeholders

● Use data to make decisions

● Design on-ramp

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PRODUCT ROADMAP

Develop a roadmap of key assumptions you will continue to test and how that will be used to iterate your product.

“Develop, talk to the market and get feedback, re-develop.”

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PITCH WRITING STRUCTURE

Problem -whats the problem you are solving Solution -why your solution is great

How it works - how your solution works UVP - what is your Unique Value proposition

UA - what’s your unfair advantage Tests - have you got proof it works and people want it?

Revenue - how are you making money?Need -what do you need from investors and or business affiliates?

Next steps.

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ELEVATOR PITCH

Gaddy Pitch:Use the “Gaddy Pitch” pattern to describe your startup.

You know how [there is this problem]? Well what we do is [fix the problem with this solution]. In fact [here is some social proof to

support our value].

e.g. SKYPE: You know how phone calls are too expensive? Well what we do is allow phone calls over the internet for free. In fact we have over 300

million users globally.

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SUMMARY

- Identify the opportunity - What is? (Current reality) Define problem

- What if (Future invisioned) Create and consider many options - What wows (refine selected options, repeat)

- What worked? Pick winner - Iterate

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DirectorMIKE EBINUM

+61 0431 209 069 mike@seeddigital.co

@mikeebinumau.linkedin.com/in/mebinum

THANKS

QUESTIONS?

Need help with bring ideas to life contact me

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