Embed Size (px)
Citation preview
11
STEPS TO TAKE BEFORE BUILDING AN APP
22
DirectorMIKE EBINUM
+61 0431 209 069 [email protected]
WHO AM I ?
Product Developer/ Suit / Software Engineer/ Innovation consultant/ Startup founder/Investor
33
ABOUT SEEDA brief overview of who
we are, how we came to be and how we work 1.
44
BUSINESS(VIABILITY)
TECHNOLOGY(FEASIBILITY)
HUMAN VALUES(USABILITY / DESIRABILITY) INNOVATIVE
SOLUTIONS
We craft and develop digital products.
Transforming early-stage ideas into beautiful products and successful businesses.
Partner with companies to develop and foster innovative solutions to business problems using technology that can help them adapt, transform and develop.
ABOUT US
55
OUR SERVICES
STRATEGY
Digital Strategy
Product & MVP Strategy
Brand Strategy
Revenue Strategy
Growth Strategy
Innovation
SCALABILITY
Innovation
Dev Ops
Cloud Infrastructure
Data Analytics & Reporting
DESIGN
Experience Design
UI Design
Prototyping
Branding
Visual Design
Mobile & Web Design
WEB & MOBILE DEVELOPMENT
Enterprise Applications
eCommerce
iOS & Android
Web & Mobile
Responsive Web Applications
TRACTION
Digital Marketing Optimisation
Growth Strategy
Growth Hacking
CRO - Conversion Report Optimisation
SUPPORT
Support Services
QA & Functional Testing
Hosting & Maintenance
Analytics & Reporting
66
Apps are everywhere
77
WHAT’S AN APP ANYWAY
An app - application - is a computer program built with a specific practical purposes,
especially in industry.
88
WHAT’S AN APP ANYWAY
An app is not a business, it’s a function. - James Altucher
A business has customers, revenues, and helps people solve problems.
Apps are things created by humans for other humans to solve a problem
99
Things to think of
For your consideration
10
Design Thinking is a process that systemises the prototyping of ideas and practices to solve problems.
By taking a structured approach to the creation of ideas and implementation of practices, it maximises the chances of success.
Design thinking involves developing new ideas and practices which are based
on evidence and other successful ideas. These ideas are refined and converted into practices, which are then rigorously tested to determine their efficacy.
When a practice is determined to be effective, it is scaled to enhance its impact.
USE DESIGN THINKING
101
11
Design in its most effective form is a process, an action, a verb not a noun.
Design is most often used to describe an object or end result
DESIGN THINKING
101
12
DESIGN VS DESIGN THINKING
Design thinking allows you to come up with solutions that are empathic, engage with your customers and provides value
Design is the most powerful tool and when used effectively, can be the foundation for driving a brand or business forward.
13
DESIGN VS DESIGN THINKING
14
DESIGN VS DESIGN THINKING
Details: http://priceonomics.com/why-ups-trucks-dont-turn-left/
15
Design thinking is a problem solving approach to ensure an empathetic and holistic experience.
Great for specific kinds of problems
Traditional Analytics good for “Tame” problems
● puzzles
Good for Mysteries “Wicked problems”, mostly problems involving Humans (eg. Healthcare)
This lends
● Business Model Innovation● Product Innovation
HOW DESIGN THINKING FITS INTO BUSINESS
INNOVATIVESOLUTIONS
17
5 STEPS
1. Identify an opportunity / market research high level 2. What is? (Current reality) Define problem 3. What if (Future invisioned) Create and consider many
options 4. What wows (refine selected options, repeat)5. What worked? Pick winner
18
Overview Identify an opportunity and conduct market research high level
Another way to say it is defining the right problem to solve. Design thinking requires a team or business to always question the brief, the problem to be solved.
Goal: To define and revise the opportunity before embarking on its creation and execution.
How: Scope high level overview
Observer takes a seat Customer Journey Mapping - see http://uxmastery.com/how-to-create-a-customer-journey-map/
Cross functional insight Make assumptions to test
STEP 1: IDENTIFY OPPORTUNITY
19
What is? (Current reality) Define problem
No matter how obvious the solution may seem, many solutions should be created for consideration.Create them in a way that allows them to be judged equally as possible answers.
Present the problem, what is its impact, what are the consequence of not solving this problem and what are the emotions the problems creates for people involved
In-depth research on the marketIdentify insights
Question your assumptions: List them out, rule them out by validation and testingDefine customer Personas
Customer fitBranding
Create and consider many options:Solve the problem
Look at a problem from more than one perspective always yields richer results.
STEP 2: WHAT IS
20
What if (Future invisioned)Brainstorm
Business model canvas (We will develop this on the next slide)
How do we use the BMC:Develop concepts
Use casesCreate some napkin pitches
Funnels into:Pitch strategy
STEP 3: WHAT IF
21
BUSINESS MODEL CANVAS
PHASE 1
PHASE 2
PHASE 3
STEP 3: WHAT IF
22
What wows (refine and review selected options, repeat)
Any promising results? They need to be embraced and nurtured.
Surface key assumptions
Given a chance to grow protected from the evil idea-killers of previous experience.
Even the strongest of new ideas can be fragile in their infancy.
Make a “pretotype”
Journey mapping
Design thinking allows their potential to be realized by creating an environment conducive to
growth and experimentation, and the making of mistakes in order to achieve out of the ordinary
results.
Redo Business Model Canvas (optional)
STEP 4: WHAT WOWS
23
STEP 4: WHAT WOWS
Customers want it
We can do it
Economics can sustain it
Wow zone
24
Design process is an ongoing journey. It is the process of testing, recording information and reviewing what has been learned. Add in
reviews to optimise your product.
IMPLEMENTATION, REVIEW & ONGOING SUPPORT
25
Immerse yourself in customer data
Generate ideas
Surface Assumptions
Conduct a small experiments
Revise Ideas
Assumptions Proven Assumptions Proven
Assumptions Disproven
TableScale
ITERATIVE LOOP
26
STEP 5: WHAT WORKED
“Pick the Winner”
At this point enough road has been traveled to insure success. It's the time to commit resources to achieve the early objectives.
● Get feedback from stakeholders
● Use data to make decisions
● Design on-ramp
27
PRODUCT ROADMAP
Develop a roadmap of key assumptions you will continue to test and how that will be used to iterate your product.
“Develop, talk to the market and get feedback, re-develop.”
28
PITCH WRITING STRUCTURE
Problem -whats the problem you are solving Solution -why your solution is great
How it works - how your solution works UVP - what is your Unique Value proposition
UA - what’s your unfair advantage Tests - have you got proof it works and people want it?
Revenue - how are you making money?Need -what do you need from investors and or business affiliates?
Next steps.
29
ELEVATOR PITCH
Gaddy Pitch:Use the “Gaddy Pitch” pattern to describe your startup.
You know how [there is this problem]? Well what we do is [fix the problem with this solution]. In fact [here is some social proof to
support our value].
e.g. SKYPE: You know how phone calls are too expensive? Well what we do is allow phone calls over the internet for free. In fact we have over 300
million users globally.
30
SUMMARY
- Identify the opportunity - What is? (Current reality) Define problem
- What if (Future invisioned) Create and consider many options - What wows (refine selected options, repeat)
- What worked? Pick winner - Iterate
3131
DirectorMIKE EBINUM
+61 0431 209 069 [email protected]
@mikeebinumau.linkedin.com/in/mebinum
THANKS
QUESTIONS?
Need help with bring ideas to life contact me
3232SEEDDIGITAL.CO © 2015 SEED Digital. All rights reserved
